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Verlag: Palgrave Macmillan Limited, 2011
ISBN 10: 0230343430ISBN 13: 9780230343436
Anbieter: Better World Books, Mishawaka, IN, USA
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Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Springer Nature Singapore, 2015
ISBN 10: 1137479175ISBN 13: 9781137479174
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.