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Verlag: Jossey-Bass (edition 1), 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Hardcover. Zustand: Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: Wiley & Sons, Incorporated, John, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: As New. 1st Edition. Used book that is in almost brand-new condition.
Verlag: Jossey-Bass, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Jossey-Bass, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781118611319.
Verlag: Jossey Bass, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Wiley 2013-11-19, San Francisco, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: John Wiley & Sons Inc Nov 2013, 2013
ISBN 10: 1118611314ISBN 13: 9781118611319
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherPeople everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support.\* Applies the social psychology concepts of 'warmth' (what intentions others have toward us) and 'competence' (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands\* Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more\* Draws from original research, evaluating over 45 companies over the course of 10 separate studiesThe Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.