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Verlag: Oxford University Press, Incorporated, 2007
ISBN 10: 0199260001ISBN 13: 9780199260003
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 3,85
Verlag: John Wiley & Sons Inc (1960), 1976
ISBN 10: 0471632597ISBN 13: 9780471632597
Buch
Zustand: Good. Good condition. Writing inside.
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Gebraucht ab EUR 5,09
Verlag: Oxford University Press, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Gebraucht ab EUR 1,02
Zustand: Good. Good condition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Gebraucht ab EUR 5,48
Verlag: HarperCollins Publishers, 1997
ISBN 10: 0060630353ISBN 13: 9780060630355
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Reprint. Used book that is in clean, average condition without any missing pages.
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Gebraucht ab EUR 5,58
Verlag: Fawcett Gold Medal Books, 1984
ISBN 10: 0449126048ISBN 13: 9780449126042
Buch
Zustand: Good. . From the library of science fiction and fantasy writer, editor, publisher and prolific book reviewer D. Douglas Fratz. (Science Fiction, Fantasy).
Verlag: HarperOne (edition ), 1996
ISBN 10: 006062258XISBN 13: 9780060622589
Anbieter: BooksRun, Philadelphia, PA, USA
Buch
Paperback. Zustand: Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
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Gebraucht ab EUR 5,76
Verlag: HarperCollins Publishers, 1998
ISBN 10: 0060630035ISBN 13: 9780060630034
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 6,08
Mehr entdecken Hardcover Softcover Erstausgabe
Verlag: Little Brown & Company, 1995
ISBN 10: 0316294349ISBN 13: 9780316294348
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Neu ab EUR 31,46
Gebraucht ab EUR 6,48
Mehr entdecken Hardcover
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Verlag: Plenum Publishing Corporation
ISBN 10: 0306304740ISBN 13: 9780306304743
Buch
Zustand: Very Good. Very Good condition. Acceptable dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Verlag: Oxford University Press, 2001
ISBN 10: 0198603762ISBN 13: 9780198603764
Buch
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Verlag: Crown Business, 2002
ISBN 10: 0609610813ISBN 13: 9780609610817
Buch
Zustand: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Gebraucht ab EUR 5,48
Mehr entdecken Erstausgabe Signiert
Verlag: Equinox Publishing Limited, 2013
ISBN 10: 1845539885ISBN 13: 9781845539887
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Neu ab EUR 27,60
Gebraucht ab EUR 9,95
Mehr entdecken Softcover
Verlag: Oxford University Press, Incorporated, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 6,64
Verlag: Peterson Institute, 2003
ISBN 10: 0881323322ISBN 13: 9780881323320
Anbieter: Books From California, Simi Valley, CA, USA
Buch
Paperback. Zustand: Very Good.
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Neu ab EUR 18,95
Gebraucht ab EUR 2,88
Mehr entdecken Softcover
Verlag: Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
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Gebraucht ab EUR 2,67
Verlag: University of Oklahoma Press (edition First Edition), 1997
ISBN 10: 0806129514ISBN 13: 9780806129518
Anbieter: BooksRun, Philadelphia, PA, USA
Buch Erstausgabe
Hardcover. Zustand: Very Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Verlag: Nightingale Book, 2022
ISBN 10: 1838755187ISBN 13: 9781838755188
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Neu ab EUR 10,81
Gebraucht ab EUR 5,06
Mehr entdecken Softcover
Verlag: Oxford University Press, United Kingdom, Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 0,93
Verlag: Human Kinetics, 2010
ISBN 10: 0736095705ISBN 13: 9780736095709
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 5,42
Verlag: Oxford University Press, Incorporated, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. 4th Edition. Used book that is in clean, average condition without any missing pages.
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Gebraucht ab EUR 7,45
Verlag: Christopher Helm, 1989
ISBN 10: 0747008035ISBN 13: 9780747008033
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 5,83
Verlag: HarperCollins Publishers, 2017
ISBN 10: 0062565249ISBN 13: 9780062565242
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. First Edition ~1st Printing. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Gebraucht ab EUR 9,57
Verlag: Lonely Planet, 2005
ISBN 10: 174059763XISBN 13: 9781740597630
Buch
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Verlag: Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 4,04
Verlag: 1517 Media, 2003
ISBN 10: 0800642503ISBN 13: 9780800642501
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Bergisch Gladbach, Bastei Lübbe, 1992
ISBN 10: 3404603206ISBN 13: 9783404603206
Anbieter: Versandantiquariat Schäfer, Bochum, NRW, Deutschland
Buch
Paperback. 415 S. Namenseintrag/Notiz auf Vs., Anstreichungen, sonst guter Zustand Sprache: Deutsch Gewicht in Gramm: 279.
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Gebraucht ab EUR 3,00
Verlag: Ebury Press 06/09/2012, 2012
ISBN 10: 0091948622ISBN 13: 9780091948627
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .