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Verlag: Berrett-Koehler Publishers, Incorporated, 2014
ISBN 10: 1626561869ISBN 13: 9781626561861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Berrett-Koehler Publishers, Incorporated, 2014
ISBN 10: 1626561869ISBN 13: 9781626561861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Berrett-Koehler Publishers, Incorporated, 2014
ISBN 10: 1626561869ISBN 13: 9781626561861
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Berrett-Koehler Publishers, 2014
ISBN 10: 1626561869ISBN 13: 9781626561861
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Berrett-Koehler Publishers, 2014
ISBN 10: 1626561869ISBN 13: 9781626561861
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Fine.
Verlag: Berrett-Koehler Publishers, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Berrett-Koehler Publishers, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: Berrett-Koehler 2014-12-01, San Francisco, 2014
ISBN 10: 1626564728ISBN 13: 9781626564725
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: ENG.
Verlag: Berrett-Koehler Publishers 2019-09-20, San Francisco, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: eng.
Verlag: Berrett-Koehler Publishers, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Berrett-Koehler Publishers Okt 2019, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive-evokes something about your brand; is Memorable-makes an association with the familiar; uses Imagery-aids memory through evocative visuals; has Legs-lends itself to a theme for extended mileage; and is Emotional-moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged-looks like a typo; is a Copycat-similar to competitors' names; is Restrictive-limits future growth; is Annoying-seems forced and frustrates customers; is Tame-feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge-speaks only to insiders; and is Hard to pronounce-confuses and distances customers. This 50 percent-new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.
Verlag: Dreamscape Media Llc, 2019
ISBN 10: 197497720XISBN 13: 9781974977208
Anbieter: Buchpark, Trebbin, Deutschland
Buch
Zustand: Wie neu. Zustand: Wie neu.
Verlag: Berrett-Koehler Publishers, 2019
ISBN 10: 1523099984ISBN 13: 9781523099986
Anbieter: moluna, Greven, Deutschland
Buch
Kartoniert / Broschiert. Zustand: New. Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu. Watkins is a popular speak.