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Verlag: Anaya Multimedia-Anaya Interactiva
ISBN 10: 8441515174ISBN 13: 9788441515178
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. EAN: 9788441515178 Tipo: Libros Categoría: Título: Sp Facturaplus 2003Autor: Moreno Martinez, Francisco J Editorial: Anaya Multimedia Idioma: ES Páginas: 672 Peso: 505.
Verlag: Springer International Publishing, 2020
ISBN 10: 3030477630ISBN 13: 9783030477639
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted If so, what types of promotion should be used How can private label penetration, especially premium private labels, best be dealt with Are dual branding and coupons viable options.
Verlag: Libros de Cabecera, 2009
ISBN 10: 8493674001ISBN 13: 9788493674007
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Edward Elgar Publishing, 2006
ISBN 10: 1845420462ISBN 13: 9781845420468
Anbieter: online-buch-de, Dozwil, Schweiz
Buch
Zustand: gebraucht; sehr gut. OBERE kANTE IST MINIMAL BESTOSSEN, ANSONSTEN WIE UNGEBRAUCHT.
Mehr Angebote von anderen Verkäufern bei ZVAB
Neu ab EUR 136,30
Gebraucht ab EUR 38,00
Mehr entdecken Hardcover
ISBN 10: 8487922090ISBN 13: 9788487922091
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. Ediciones Avances, 1994. Tapa dura. 360 paginas. Buen estado de conservacion sello de anterior propietario EAN: 9788487922091 Tipo: Libros Categoría: Título: Infecciones Orofaciales Diagnostico y TratamientoAutor: EDICIONES AVANCES| ANTONIO BASCONES MARTINEZ, FRANCISCO J. MANSO PLATERO Páginas: 360.
Verlag: Deusto, 1991
ISBN 10: 8423408671ISBN 13: 9788423408672
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Bueno. Biblioteca Empresarial Deusto. Finanzas. Ilustrado EAN: 9788423408672 Tipo: Libros Categoría: Título: El Cash-managementAño de publicación: 1991.
Mehr Angebote von anderen Verkäufern bei ZVAB
Gebraucht ab EUR 5,99
Verlag: San Francisco, Astronomical Society of the Pacific,, 2004
Anbieter: Buch & Cafe Antiquarius, Bonn, NRW, Deutschland
Verbandsmitglied: GIAQ
Buch Erstausgabe
Gr.-8°, original hardcover. 1. ed. With numerous images, XVII, 346 p. Shelfmark on spine, stamp on flyleaf, otherwise very fine copy. Sprache: Englisch Gewicht in Gramm: 0.
Verlag: Assimil, France,, 1997
Anbieter: Clerc Fremin, Steingaden, Deutschland
Buch
Softcover, mit Lesebändchen. 477 Seiten Zustand: Keine Beschädigungen. Mit Markierungen im Text und zum Teil sind Aufgaben ausgefüllt. Rücken, Ecken, Kanten sind leicht berieben/bestoßen. Sprache: Französisch Gewicht in Gramm: 360.
Verlag: 2004. Ed. Ediciones Deusto., 2004
ISBN 10: 8423422046ISBN 13: 9788423422043
Buch
. . . 1 Vol. . 146 pp. Cuarto. Rústica. . Buen estado de conservación.
Verlag: Stuttgart ; New York : Schattauer, 1982
ISBN 10: 3794507878ISBN 13: 9783794507870
Anbieter: Versandantiquariat Claudia Graf, Lüdenscheid, Deutschland
Buch
**gebunden. Zustand: Sehr gut. VIII, 338 S. : 303 Ill. (z.T. farb.) u. graph. Darst. ; 28 cm , 1110 g - sauberes Buch in altersgemäß sehr gutem Zustand: Einband und Innenteil tadellos, Bindung fest, Seiten hell und sauber, Namenseintrag auf dem Vorsatzblatt, sonst keinerlei Eintragungen oder Unterstreichungen (siehe auch meine Fotos) [rk] or Sprache: Deutsch Gewicht in Gramm: 1110.
Verlag: Springer International Publishing, 2023
ISBN 10: 3031145771ISBN 13: 9783031145773
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide 'social strategy,' form a 'social mindset,' and infuse a 'social gene' into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business.
Verlag: Springer International Publishing, 2022
ISBN 10: 3031145747ISBN 13: 9783031145742
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide 'social strategy,' form a 'social mindset,' and infuse a 'social gene' into their company's culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers - which is why it is becoming an indispensable element in today's business.
Verlag: Springer International Publishing, 2019
ISBN 10: 3319796844ISBN 13: 9783319796840
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Verlag: Springer International Publishing Jun 2021, 2021
ISBN 10: 3030489523ISBN 13: 9783030489526
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Neuware - This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Verlag: Springer International Publishing, 2015
ISBN 10: 3319248243ISBN 13: 9783319248240
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
Verlag: Springer International Publishing, 2015
ISBN 10: 3319201816ISBN 13: 9783319201818
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
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Verlag: Springer International Publishing, 2016
ISBN 10: 3319399454ISBN 13: 9783319399454
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Verlag: Springer International Publishing, 2017
ISBN 10: 3319597000ISBN 13: 9783319597003
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketingin Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
Verlag: Springer International Publishing, 2018
ISBN 10: 3319920839ISBN 13: 9783319920832
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketingin Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was 'Building Strong Brands in the Digital Age'.
Verlag: Springer International Publishing, 2019
ISBN 10: 3030189104ISBN 13: 9783030189105
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Verlag: Springer Nature Switzerland AG, 2020
ISBN 10: 3030489493ISBN 13: 9783030489496
Anbieter: Ammareal, Morangis, Frankreich
Buch
Hardcover. Zustand: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2020. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Soiling on the side. Edition 2020. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Mehr entdecken Hardcover
Verlag: Springer International Publishing, 2023
ISBN 10: 3031065832ISBN 13: 9783031065835
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Verlag: Springer Berlin Heidelberg, 2012
ISBN 10: 3642265251ISBN 13: 9783642265259
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering.
Verlag: Springer International Publishing, 2022
ISBN 10: 3031065808ISBN 13: 9783031065804
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Verlag: Springer Nature Switzerland, 2023
ISBN 10: 3031318358ISBN 13: 9783031318351
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Verlag: Springer Berlin Heidelberg, 2016
ISBN 10: 3662524791ISBN 13: 9783662524794
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Verlag: Springer Berlin Heidelberg, 2013
ISBN 10: 3642397468ISBN 13: 9783642397462
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
Verlag: Editorial Académica Española, 2016
ISBN 10: 3639782046ISBN 13: 9783639782042
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Assimil 2017-09-14, Chennevières-sur-Marne Cedex, France, 2017
ISBN 10: 2700507940ISBN 13: 9782700507942
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
paperback. Zustand: New. Language: SPA|ENG.
Verlag: Editorial Académica Española, 2014
ISBN 10: 3659009857ISBN 13: 9783659009853
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.