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Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Gebraucht ab EUR 5,17
Verlag: Elsevier Science & Technology, 2005
ISBN 10: 0750667273ISBN 13: 9780750667272
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Verlag: Kogan Page Business Books, 2002
ISBN 10: 074943726XISBN 13: 9780749437268
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 0,93
Verlag: Palgrave Macmillan, 2003
ISBN 10: 033399437XISBN 13: 9780333994375
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Heinemann, 1989
ISBN 10: 0434913006ISBN 13: 9780434913008
Buch
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Verlag: Pearson Education Limited, United Kingdom, Harlow, 2000
ISBN 10: 0273642499ISBN 13: 9780273642497
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 1,11
Verlag: Palgrave Macmillan, 2000
ISBN 10: 0333764439ISBN 13: 9780333764435
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Gebraucht ab EUR 1,11
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 1996
ISBN 10: 0750620218ISBN 13: 9780750620215
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: Hodder Arnold H&S, 1992
ISBN 10: 0340553944ISBN 13: 9780340553947
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Gebraucht ab EUR 1,59
Verlag: Butterworth-Heinemann, 2002
ISBN 10: 0750656255ISBN 13: 9780750656252
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Gebraucht ab EUR 1,75
Verlag: Butterworth-Heinemann, 2004
ISBN 10: 0750659807ISBN 13: 9780750659802
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Fine.
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Gebraucht ab EUR 1,75
Verlag: Elsevier Science & Technology Books, 1999
ISBN 10: 0750641169ISBN 13: 9780750641166
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 6,48
Verlag: Butterworth-Heinemann, 1998
ISBN 10: 0750622407ISBN 13: 9780750622400
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 2,02
Verlag: Kogan Page, 1996
ISBN 10: 0749420960ISBN 13: 9780749420963
Buch
Zustand: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Gebraucht ab EUR 5,55
Verlag: Kogan Page, Limited, 2009
ISBN 10: 0749453869ISBN 13: 9780749453862
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Gebraucht ab EUR 5,84
Verlag: Breedon Books Publishing Co Ltd, 2008
ISBN 10: 1859836313ISBN 13: 9781859836316
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 2,47
Verlag: William Heinemann Ltd
ISBN 10: 043491231XISBN 13: 9780434912315
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 2,52
Verlag: Routledge, 1996
ISBN 10: 0750630221ISBN 13: 9780750630221
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Neu ab EUR 66,04
Gebraucht ab EUR 6,46
Mehr entdecken Softcover
Verlag: Butterworth-Heinemann, 1992
ISBN 10: 0750606606ISBN 13: 9780750606608
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 3,46
Verlag: Kogan Page, 2007
ISBN 10: 0749451491ISBN 13: 9780749451493
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Butterworth-Heinemann Ltd, 1991
ISBN 10: 0750600942ISBN 13: 9780750600941
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Hardcover. Zustand: Very Good. The Marketing Planner (Marketing Series: Practitioner) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Gebraucht ab EUR 4,12
Verlag: Elsevier Science & Technology, 2001
ISBN 10: 0750673079ISBN 13: 9780750673075
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. 2nd. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Palgrave, 1998
ISBN 10: 033373369XISBN 13: 9780333733691
Buch
Zustand: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
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Neu ab EUR 78,05
Gebraucht ab EUR 7,57
Mehr entdecken Softcover
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2004
ISBN 10: 0750659815ISBN 13: 9780750659819
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 3,49
Verlag: CHRISTIE AND CO
ISBN 10: 0950956007ISBN 13: 9780950956008
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: Kogan Page, Limited, 2013
ISBN 10: 0749466766ISBN 13: 9780749466763
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
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Gebraucht ab EUR 7,88
Mehr entdecken Softcover
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2006
ISBN 10: 0750662468ISBN 13: 9780750662468
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the reader will need in the marketplace. Equally it gives a clear picture of why KAM must be an important element of the corporate strategic plan. Based on best practice from major companies globally there is no more definitive overview of this critical business to business strategy for sales and marketing managers and serious students in business and marketing.This book is written by one of the world's leading research teams into business-to-business marketing and key account management. It provides a hands-on approach with exercises and real-life case studies from which to draw insight. It is extensively revised to take in the latest empirical data and research developed from working with some of the world's leading companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2007
ISBN 10: 0750683864ISBN 13: 9780750683869
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach', McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all, it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller. This is a comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning. It retains the practical step-by-step approach that gives the book unique clarity. It incorporates all the latest thinking in e-marketing, CRM and new planning practices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: John Wiley & Sons 18/02/2011, 2011
ISBN 10: 0470669977ISBN 13: 9780470669976
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Gebraucht ab EUR 3,85
Verlag: Elsevier Science & Technology, United Kingdom, Oxford, 2002
ISBN 10: 0750653876ISBN 13: 9780750653879
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Gebraucht ab EUR 4,03