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Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Verlag: Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley & Sons, Incorporated, John, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Books From California, Simi Valley, CA, USA
Buch
Hardcover. Zustand: Good.
Verlag: Wiley, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Verlag: John Wiley & Sons 08/12/2006, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Verlag: John Wiley & Sons Inc, United States, New York, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. A professional pitching coach for one of the worlds largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and donts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Wiley, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: John Wiley and Sons, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Buch
Hardcover. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: Wiley, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: medimops, Berlin, Deutschland
Buch
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Verlag: Wiley, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: John Wiley & Sons Inc, United States, New York, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: FRAGUA, 2012
ISBN 10: 8470745417ISBN 13: 9788470745416
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. Verdades mentiras y publicidad editado por Fragua EAN: 9788470745416 Tipo: Libros Categoría: Marketing| Empresa, estrategia y gestión (Libros)| Sociedad y cultura (Libros) Título: Verdades, Mentiras y PublicidadAutor: STEEL, JON Editorial: FRAGUA DE PUBLICACIONES Idioma: ES Páginas: 242 Peso: 340 Año de publicación: 2012.
Verlag: Wiley, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Hamelyn, Madrid, Spanien
Buch
Zustand: Muy bueno. A professional ?pitching coach? for one of the world?s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don?ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.EAN: 9780471789765 Tipo: Libros Categoría: Título: Perfect Pitch: The Art of Selling Ideas And Winning New BusinessAutor: Steel, Jon Editorial: Wiley Peso: 476.
Verlag: Wiley 2006-12-08, Hoboken, N.J. :|Chichester, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Wiley 1998-03-16, New York |Chichester, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: INDEPENDENTLY PUBLISHED, 2019
ISBN 10: 1798822938ISBN 13: 9781798822937
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: INDEPENDENTLY PUBLISHED, 2019
ISBN 10: 1798825910ISBN 13: 9781798825914
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New.
Verlag: Turner Publishing Company Okt 2006, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - A professional 'pitching coach' for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Verlag: John Wiley & Sons, 2006
ISBN 10: 0471789763ISBN 13: 9780471789765
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. .pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side (The Drum, October 17th 2008)JON STEEL is an accidental advertising professional, a co-creator of the famous got milk?(r) ad campaign, and the.
Verlag: Wiley Mär 1998, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it'The best new-business tool ever invented.'A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Jon Steel is Director of Account Planning and Vice Chairman at Goodby, Silverstein & Partners, an advertising agency whose clients include American Isuzu Motors, Anheuser-Busch, the California Milk Processors ( got milk? ), Hewlett-Packard, Nike, Polaroid, .