Nothing Personal

James Hammond Illustrator: NA: Branding Your Business: Protecting Your Business, Attracting Customers and Standing Out in the Market Place, Kogan Page Limited/Viva Books 2008 ISBN: 9780749454692

New Softcover NA The only way forward for business success is creating a memorable brand and fixing it in the consumeraEUR s mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing essential, practical advice for independent business owners looking to increase recognition of their company, it covers topics such as: aEURc What a brand is aEURc The role of perception and emotion aEURc Using the five senses to drive your brand aEURc Creating your Brand Halo TM aEURc Communicating your brand Based around the theory that a brand is the total perception a customers has of company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing Contents: Introduction aEURc Part 1: Nothing but the brand: Just what is a brand, and who is the customer?; Just what is a brand?; People are brands, too; DonaEUR t give me facts ... my mindaEUR s made up; Branding brings benefits; A aEUR brand? ItaEUR s nothing but a pain in the backside; An emphasis on identity; The brand landscape of today; Defining a brand; Who is the customer?; The changing face of the customer; The two keys of branding; The all-encompassing Brand Haloa"c; A brand of EPICTM proportions; Branding: not a cover-stick for a spotty business aEURc Part 2: Understanding emotion: Branding the heart as well as the head; Defining emotions; Two pathways to purchasing; How many emotions are there?; Features ...; ... and benefits; MaslowaEUR s Hierarchy of Human Needs; Adaptive or supportive emotions - you decide; Defining your product or serviceaEUR s emotional benefit; Supporting your emotional benefit aEURc Part 3: Perception is reality: How perception creates emotion; Generating emotions; What is perception?aEURc Perception and long-term memory: Reception; Selection; Understanding the scheme of Things; Interpretation; Reaction; The myths of emotional branding; Long-term memory; Here endeth the psychology lesson ... aEURc Part 4: Making sense of the senses: Foreground and background: Looking like your brand; Creating a visual brand identity; Good design ... or bad design? Who chooses?; Your reception area; Your office environment; WhataEUR s in a name?; Use technology to your advantage aEURc Your Body Brand TM: Visual communication - up close and personal; Seeing eye to eye with your customers; Standing up (or sitting down) for your brand; Handshakes from hell; Give yourself a body check; Checklist for non-verbal communicationaEURc Talking the walk: Speech; Creating rapport with your customers; Listen and respond; The two ingredients of a customer conversation; Reasons for customer contact; Customer communication checklist aEURc Putting your brand on the right track: Audio logos and jingles; Blow your trumpet, sound your horn; Good telephone etiquette; Giving customers audio guidance; Spatial enhancement; Music while you work aEURc DonaEUR t miss audio opportunitiesaEURc The sweet smell of brand success: Smells evoke memories; The Singapore Girl sensory brand; Defining your brandaEUR s smell; Your BrandScent environment; Charity shops - a smelly problem?; Scenting the product or service; Service with a smell; Aromatic publicity and promotions; Containing the smell; Your personal scent: good or bad idea?; Use scents and aromas with care aEURc Branding the taste buds: Getting the edge in food and drink; A tasty non-food business; Sweet ways to brand your business; Taste buds and business tie-ins aEURc Brand touch and feel: Getting in touch with your brand; Add an emotional touch to your product; Bringing your brand to the surface; Branding on the can; Using touch in a service business; Charities can benefit from a tactile approach; ItaEUR s your turn to be tactile; Touching what surrounds you; A sense of touch on the web aEURc Part 5: Innovation: Building your Brand Haloa"c: The idea be Printed Pages: 268. First edition

[SW: Branding Your Business: Protecting Your Business, Attracting Customers and Standing Out in the Market PlaceJames Hammond9780749454692]

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[MEIJI EMPEROR & EMPRESS].. TWO PHOTOGRAPHIC POSTCARDS: THE MEIJI EMPEROR MUTSUHITO & EMPRESS HARUKO. THE OT.
SUPERB PHOTOGRAPHS OF THE MEIJI EMPRESS Two superb photographic postcards. The first shows the Meiji Emperor Mutsuhito and his Empress Haruko at their coronation on an elaborately decorated card. The two are framed in oval gilt frames, with two royal cranes behind them, below are four floats for the celebration, with a Japanese revenue stamp to certify genuine stuck in lower left corner, then it is red sealed with a chop. * The second is a stunning poised photograph of Empress Haruko. She wears her crow, with short cropped hair, seated on an elaborate throne-like Western chair. Her dress is magnificent, with mid-upper arm length gloves, with two bracelet per arm. She holds an ostrich feather fan, wears three strands of short pearl beads, and has a shoulder to waist ribbon. She wears at her throat a chrysanthemum crest and three medals and badges of rank. She looks straight ahead and appears quite regal. This appears to be an actual photograph, rather than a collotype. The Meiji Emperor period began his reign from January 1867, it ended with his death in 1912. The two cards are contained in clear plastic envelope protectors. Similar photographs are illustrated in C. Worswick: JAPAN PHOTOGRAPHS 1854-1905 on pp.40 & 41. * Emperor Meiji [aka Meiji-Tenno] (November 3, 1852 -July 30, 1912) was the 122nd emperor of Japan according to the traditional order of succession, reigning from February 3, 1867 until his death. * His personal name was Mutsuhito . Like all his predecessors, he has been known by a posthumous name since his death. Upon his death a new tradition of giving the late emperor the name of the era coinciding with his reign was established. Having ruled during the Meiji era (Enlightened rule), he is now known as Emperor Meiji. Although he is sometimes referred to as Mutsuhito or Emperor Mutsuhito outside of Japan, Japanese emperors are only referred to by their posthumous names in Japan. Use of an emperor's personal name would be considered too familiar, or even derogatory. * At the time of his birth in 1852, Japan was an isolated, pre-industrial, feudal country dominated by the Tokugawa Shogunate and the daimyo, who ruled over the country's more than 250 decentralized domains. By the time of his death in 1912, Japan had undergone a political, social, and industrial revolution at home (See Meiji Restoration) and emerged as one of the great powers on the world stage. * Emperor Meiji was the surviving son of Emperor Komei by the lady-in-waiting Nakayama Yoshiko (1834-1907), the daughter of Lord Nakayama Tadayasu, sometime minister of the left (sadaijin) and a scion of the Fujiwara. He was born eight months before the arrival of Commodore Matthew Calbraith Perry and the United States squadron of "Black Ships" in Edo Bay and two years before the first of the unequal treaties which the Tokugawa Shogunate signed with Perry. Originally titled Sachi no miya (Prince Sachi), the future emperor spent most of his childhood at the Nakayama household in Kyoto, as it was customary to entrust the upbringing of imperial children to prominent court members. * He was formally adopted by Asako Nyogo (later Empress Dowager Eisho), the principal consort of Emperor Komei, on 11 July 1860. He also received the personal name Mutsuhito, the rank of Shinno (imperial prince, and thus a potential successor to the throne) and the title of Kotaishi (Crown Prince) on the same day. Crown Prince Mutsuhito acceded to the throne on 3 February 1867 at the age of fourteen. Later that year, the era was changed to Meiji, or "Enlightened rule," which was later used for his posthumous name. This marked the beginning of the tradition of proclaiming one era for the entire reign of an emperor, and posthumously naming him after the era over which he ruled. * On 2 September 1867, Emperor Meiji married Masako (later renamed Haruko) (28 May 1849-19 April 1914), the third daughter of Lord Ichijo Tadaka, sometime minister of the left (sadaijin). Known posthumously as Empress Shoken, she was the first imperial consort to receive the title of Kogo (literally, the emperor's wife, translated as empress consort), in several hundred years. Although she was the first Japanese empress consort to play a public role, she bore no children. However, Emperor Meiji had fifteen children by five official ladies-in-waiting. Only five of his children, a prince born to Lady Naruko (1855-1943), the daughter of Yanagiwara Mitsunaru, and four princesses born to Lady Sachiko (1867-1947), the eldest daughter of Count Sono Motosachi, lived to adulthood. They were: * Crown Prince Yoshihito (Haru no miya Yoshihito Shinno), 3rd son, (31 August 1879-25 December 1926) (see Emperor Taisho). * Princess Masako (Tsune no miya Masako Naishinno), 6th daughter, (30 September 1888-8 March 1940), titled Tsune no miya (Princess Tsune) until marriage; m. at Imperial Palace, Tokyo, 30 April 1908 Prince Takeda Tsunehisa (Takeda no miya Tsunehisa o, 22 September 1882-23 April 1919), and had issue (offspring). Princess Fusako (Kane no miya Fusako Naishinno), 7th daughter, (28 January 1890-11 August 1974), titled Kane no miya (Princess Kane) until marriage; m. at Imperial Palace, Tokyo 29 April 1909 Prince Kitashirakawa Naruhisa (Kitashirakawa no miya Naruhisa o, 1 April 1887-2 April 1923), and had issue. Princess Nobuko (Fumi no miya Nobuko Naishinno), 8th daughter, (7 August 1891-3 November 1933); titled Fumi no miya (Princess Fumi) until marriage; m. at Imperial Palace, Tokyo 6 May 1909 Prince Asaka Yasuhiko (Asaka no miya Yasuhiko o, 2 October 1887-13 April 1981), and had issue. Princess Toshiko (Yasu no miya Toshiko Naishinno), 9th daughter, (11 May 1896-5 March 1978); titled Yasu no miya (Princess Yasu) until marriage; m. at Imperial Palace, Tokyo 18 May 1915 Prince Higashikuni Naruhiko (Higashikuni no miya Naruhiko o, 3 December 1887-20 January 1990), and had issue. * Emperor Meiji was the symbolic leader of the Meiji Restoration, in which the Tokugawa shogunate was abolished by Imperial forces following the Boshin War. The Charter Oath, a five-point statement of the nature of the new government, abolished feudalism and proclaimed a modern democratic government for Japan. Although a parliament was formed, it had no real power, and neither did Emperor Meiji. Power had passed from the Tokugawa into the hands of those Daimyo and other samurai who had led the Restoration. Japan was thus controlled by the Genro, an oligarchy, which comprised the most powerful men of the military, political, and economic spheres. Emperor Meiji, if nothing else, showed greater political longevity than his recent predecessors, as he was the first Japanese monarch to remain on the throne past the age of 50 since the abdication of Emperor Ogimachi in 1586. * The Meiji Restoration is a source of pride for the Japanese, as it and the accompanying industrialization allowed Japan to become the preeminent power in the Pacific and a major player in the world within a generation. Yet, Emperor Meiji's role in the Restoration is debatable. He certainly did not control Japan, but how much influence he wielded is unknown. It is unlikely it will ever be clear whether he supported the Sino-Japanese War (1894-1895) or the Russo-Japanese War (1904-1905). One of the few windows we have into the Emperor's own feelings is his poetry, which seems to indicate a pacifist streak, or at least a man who wished war could be avoided. * Near the end of his life several anarchists, including Kotoku Shusui, were executed on charges of having conspired to murder the sovereign. This conspiracy was known as the High Treason Incident. * Color scans can be sent by email. Images displayed may not be the actual copy in stock for sale at any given time; if you want to see the exact image of the book or edition in stock, please request this by email and an image will be returned to you by attachment. * * * BUY WITH * * * * SHIPPING: WE SHIP WORLD WIDE * * * * * The shipping costs displayed for our books on ZVAB are ONLY AN ESTIMATE !!! * ACTUAL costs are based book weight, destination and value. * We will inform you of shipping costs and options once you select the book. **FOREIGN: We usually ship by registered/insured airmail to customers abroad. **DOMESTIC: We ship to USA customers by UPS/FEDEX or U.S. MAIL, appropriate insurance/registry and signature required will appply. ***** Please inquire if you have any questions regarding shipping or payments .

Japan n.d. ca. 1880's.Two photographic post cards, photos in black and white, with elaborate border and 1 1/2 Sen revenue stamp affixed to one, the other full portrait of the Empress in her elaborate Western official costume. S C A R C E

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MUTSUHITO, THE EMPEROR MEIJI.. A PHOTOGRAPH OF THE MEIJI EMPEROR. [MUTSUHITO TENNO].
A VERY ELEGANT AND REFINED PHOTO OF H.M. THE EMPEROR This photograph shows the Emperor seated, resting both of his arms on the armrest, with his feathered cap adjacent.The rather young Emperor looks very fit, with short-cropped hair, and sporting a goatee and partial beard, & moustache. Orignial photographs of the Emperior are scarce. See C. Wor- swick: JAPAN PHOTOGRAPHS 1854-1905, page 41 for an earlier photo of him. A very good example the Meiji Emperor, who's reign meant "Enlightened Rule." * Emperor Meiji [aka Meiji-tenno] (November 3, 1852 -July 30, 1912) was the 122nd emperor of Japan according to the traditional order of succession, reigning from February 3, 1867 until his death. * His personal name was Mutsuhito . Like all his predecessors, he has been known by a posthumous name since his death. Upon his death a new tradition of giving the late emperor the name of the era coinciding with his reign was established. Having ruled during the Meiji era (Enlightened rule), he is now known as Emperor Meiji. Although he is sometimes referred to as Mutsuhito or Emperor Mutsuhito outside of Japan, Japanese emperors are only referred to by their posthumous names in Japan. Use of an emperor's personal name would be considered too familiar, or even derogatory. * At the time of his birth in 1852, Japan was an isolated, pre-industrial, feudal country dominated by the Tokugawa Shogunate and the daimyo, who ruled over the country's more than 250 decentralized domains. By the time of his death in 1912, Japan had undergone a political, social, and industrial revolution at home (See Meiji Restoration) and emerged as one of the great powers on the world stage. * Emperor Meiji was the surviving son of Emperor Komei by the lady-in-waiting Nakayama Yoshiko (1834-1907), the daughter of Lord Nakayama Tadayasu, sometime minister of the left (sadaijin) and a scion of the Fujiwara. He was born eight months before the arrival of Commodore Matthew Calbraith Perry and the United States squadron of "Black Ships" in Edo Bay and two years before the first of the unequal treaties which the Tokugawa shogunate signed with Perry. Originally titled Sachi no miya (Prince Sachi), the future emperor spent most of his childhood at the Nakayama household in Kyoto, as it was customary to entrust the upbringing of imperial children to prominent court members. * He was formally adopted by Asako Nyogo (later Empress Dowager Eisho), the principal consort of Emperor Komei, on 11 July 1860. He also received the personal name Mutsuhito, the rank of shinno (imperial prince, and thus a potential successor to the throne) and the title of Kotaishi (Crown Prince) on the same day. Crown Prince Mutsuhito acceded to the throne on 3 February 1867 at the age of fourteen. Later that year, the era was changed to Meiji, or "Enlightened rule," which was later used for his posthumous name. This marked the beginning of the tradition of proclaiming one era for the entire reign of an emperor, and posthumously naming him after the era over which he ruled. * On 2 September 1867, Emperor Meiji married Masako (later renamed Haruko) (28 May 1849-19 April 1914), the third daughter of Lord Ichijo Tadaka, sometime minister of the left (sadaijin). Known posthumously as Empress Shoken, she was the first imperial consort to receive the title of kogo (literally, the emperor's wife, translated as empress consort), in several hundred years. Although she was the first Japanese empress consort to play a public role, she bore no children. However, Emperor Meiji had fifteen children by five official ladies-in-waiting. Only five of his children, a prince born to Lady Naruko (1855-1943), the daughter of Yanagiwara Mitsunaru, and four princesses born to Lady Sachiko (1867-1947), the eldest daughter of Count Sono Motosachi, lived to adulthood. They were: * Crown Prince Yoshihito (Haru no miya Yoshihito Shinno), 3rd son, (31 August 1879-25 December 1926) (see Emperor Taisho). * Princess Masako (Tsune no miya Masako Naishinno), 6th daughter, (30 September 1888-8 March 1940), titled Tsune no miya (Princess Tsune) until marriage; m. at Imperial Palace, Tokyo, 30 April 1908 Prince Takeda Tsunehisa (Takeda no miya Tsunehisa o, 22 September 1882-23 April 1919), and had issue (offspring). Princess Fusako (Kane no miya Fusako Naishinno), 7th daughter, (28 January 1890-11 August 1974), titled Kane no miya (Princess Kane) until marriage; m. at Imperial Palace, Tokyo 29 April 1909 Prince Kitashirakawa Naruhisa (Kitashirakawa no miya Naruhisa o, 1 April 1887-2 April 1923), and had issue. Princess Nobuko (Fumi no miya Nobuko Naishinno), 8th daughter, (7 August 1891-3 November 1933); titled Fumi no miya (Princess Fumi) until marriage; m. at Imperial Palace, Tokyo 6 May 1909 Prince Asaka Yasuhiko (Asaka no miya Yasuhiko o, 2 October 1887-13 April 1981), and had issue. Princess Toshiko (Yasu no miya Toshiko Naishinno), 9th daughter, (11 May 1896-5 March 1978); titled Yasu no miya (Princess Yasu) until marriage; m. at Imperial Palace, Tokyo 18 May 1915 Prince Higashikuni Naruhiko (Higashikuni no miya Naruhiko o, 3 December 1887-20 January 1990), and had issue. * Emperor Meiji was the symbolic leader of the Meiji Restoration, in which the Tokugawa shogunate was abolished by Imperial forces following the Boshin War. The Charter Oath, a five-point statement of the nature of the new government, abolished feudalism and proclaimed a modern democratic government for Japan. Although a parliament was formed, it had no real power, and neither did Emperor Meiji. Power had passed from the Tokugawa into the hands of those Daimyo and other samurai who had led the Restoration. Japan was thus controlled by the Genro, an oligarchy, which comprised the most powerful men of the military, political, and economic spheres. Emperor Meiji, if nothing else, showed greater political longevity than his recent predecessors, as he was the first Japanese monarch to remain on the throne past the age of 50 since the abdication of Emperor Ogimachi in 1586. * The Meiji Restoration is a source of pride for the Japanese, as it and the accompanying industrialization allowed Japan to become the preeminent power in the Pacific and a major player in the world within a generation. Yet, Emperor Meiji's role in the Restoration is debatable. He certainly did not control Japan, but how much influence he wielded is unknown. It is unlikely it will ever be clear whether he supported the Sino-Japanese War (1894-1895) or the Russo-Japanese War (1904-1905). One of the few windows we have into the Emperor's own feelings is his poetry, which seems to indicate a pacifist streak, or at least a man who wished war could be avoided. * Near the end of his life several anarchists, including Kotoku Shusui, were executed on charges of having conspired to murder the sovereign. This conspiracy was known as the High Treason Incident. * Color scans can be sent by email. Images displayed may not be the actual copy in stock for sale at any given time; if you want to see the exact image of the book or edition in stock, please request this by email and an image will be returned to you by attachment. * * * BUY WITH * * * * SHIPPING: WE SHIP WORLD WIDE * * * * * The shipping costs displayed for our books on ZVAB are ONLY AN ESTIMATE !!! * ACTUAL costs are based book weight, destination and value. * We will inform you of shipping costs and options once you select the book. **FOREIGN: We usually ship by registered/insured airmail to customers abroad. **DOMESTIC: We ship to USA customers by UPS/FEDEX or U.S. MAIL, appropriate insurance/registry and signature required will appply. ***** Please inquire if you have any questions regarding shipping or payments .

[Japan n.d. ca.1880]. A photograph, ca. 9 x 4 cm., very good b.w. photo of the Emperor in his Imperial uniform, with many medals and holding a sword, while seated, clear, good image, postcard size and format, ca. 9 x 14 cm., collotype photo.

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Peter Russell: From Science to God: The Mystery of Consciousness and the Meaning of Light, Mumbai, India Yogi Impressions 2003 ; weicher Einband / soft cover ISBN: 81-88479-03-9
81-88479-03-9 New

What does the speed of light have to do with the Koran, St. John and Aldous Huxley? Where does quantum physics meet the psychology of meditation? And if "I think, therefore I am," why can't physics, chemistry or biology explain where human thought comes from? 'From Science to God' offers a crash course in the nature of reality. It is the story of Peter Russell's lifelong exploration into the nature of consciousness - how he went from being a strict atheist, studying mathematics and physics at Cambridge University, to realizing a profound personal synthesis of the mystical and scientific. Using his own tale of curiosity and exploration as the book's backbone, Russell blends physics, psychology, and philosophy to reach a new worldview in which consciousness is a fundamental quality of creation. He shows how all the ingredients for this worldview are in place; nothing new needs to be discovered. We have only to put the pieces together and explore the new picture of reality that emerges. 'From Science to God' is as much a personal story of an open-minded skeptic as it is a tour de force of scientific and religious paradigm shifts. Russell takes us from Galileo's den to the lecture halls of Cambridge where he studied with Stephen Hawking. "If you had asked me then if there was a God," says the best-selling author of his scientific beginnings, "I would have pointed to mathematics." But no matter what empirical truths science offered Russell, one thorny question remained: How can something as immaterial as consciousness, ever arise from something as unconscious as matter? Integrating a deep knowledge of science with his own experiences of meditation, Russell arrives at a universe similar to that described by many mystics - one in which science and spirit no longer conflict. The bridge between them, he shows, is light. 'From Science to God' invites us to cross that bridge to a radically different, and ultimately healing, view of ourselves and the universe - one in which God takes on new meaning, and spiritual practice a deeper significance. Over the past twenty years, Peter Russell has consulted with IBM, Apple, American Express, Nike, and other major corporations. His previous books include 'The TM Technique', 'The Brain Book', and 'Waking Up in Time'. He lives in Sausalito, CA. Printed Pages: 152. First Indian Edition Paperback 14.5 Cms x 22 Cms; First Indian Edition

[SW: From Science to God]

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