Fundamentals Of Strategy

Ference, Thomas;Thurman, Paul W. MBA Fundamentals Strategy, Kaplan Publishing, Januar 2009 ISBN: 1427797536
Strategy is the cornerstone of any MBA program, and a critical part of any company's growth.In this Kaplan MBA Fundamentals guide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you'll need to put your department or business on the right track for growth.

NEUBUCH! 228 mm x 151 mm x 24 mm

[SW: English Books, Englische Bücher, Master of Business Administration (MBA),MBA-Studium]

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Raghavan Parthasarthy Illustrator: NA: Fundamentals of Strategic Management (2008 Edition) Wiley India Pvt. Ltd. 2008 ISBN: 9788177227666

New Paperback NA The text of the book is written in a simple, engaging, and conversational style. In this book ideas in each chapter are clearly developed to enable students to quickly grasp and internalize the concepts. The each chapter of this book begins with an anecdotal vignette and ends with a recapitulative summary. The book contains one chapter which is devoted entirely to corporate governance and social responsibility. Contents:- Strategic Management Context 1. Overview of Strategic Management 2. Mission, Stakeholders, Governance, and Social Responsibility II. Situation Analysis 3. The External Environment: Assessing Competitive Opportunities and Threats 4. The Internal Environment: Assessing a Firm's Competencies and Competitive Advantages III. Strategic Choice 5. Business-Level Strategy: Building Competitive Advantage in a Single Business 6. Corporate- Level Strategy: Gaining Advantage by Managing a Portfolio of Businesses 7. International Strategy: Gaining Advantage Through Global Expansion 8. Functional-Level Strategy: Building Functional Capabilities for Strategic Performance IV. Strategy Implementation 9. Implementing Strategy:Organizing Tasks and Allocating Resources V. Evaluating Performance 10. Evaluation and Control:Designing and Implementing Strategic Control Systems Printed Pages: 0. 5th or later edition

[SW: Fundamentals of Strategic Management (2008 Edition)Raghavan Parthasarthy9788177227666]

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Richard M. Burton, Borge Obel & Gerardine DeSanctis Illustrator: NA: Organizational Design: A Step-by-Step Approach (Second Edition) Cambridge University Press 2011 ISBN: 9781107652132

New Softcover NA In today's volatile business environment, it is more important than ever that managers, whether of a global multinational or a small team, should understand the fundamentals of organizational design. Written specifically for executives and executive MBA students, the new edition of this successful book provides a step-by-step 'how to' guide for designing an organization. It features comprehensive coverage of the key aspects of organizational design, including goals, strategy, process, people, coordination, control and incentives. These aspects are explained through the use of a unique series of 2 x 2 graphs that provide an integrated, spatial way to assess and plan organizational design. The new edition features a number of important improvements, including a new framework for understanding leadership and organizational climate, the introduction of the concept of manoeuvrability and a completely new chapter examining joint ventures, mergers, partnerships and strategic alliances. Contents List of figures List of tables Preface to second edition An outline of the step-by-step approach Part I. Step 1 - Getting Started: 1. Define the scope of the organization and assess its goals Part II. Step 2 - Strategy: 2. Strategy 3. Environment Part III. Step 3 - Structure: 4. The configuration and complexity of the firm 5. Distributed organizations Part IV. Step 4 - Process and People: 6. Task design 7. People 8. Leadership and organizational climate Part V. Step 5 - Coordination and Control: 9. Coordination, control, and information systems 10. Incentives Part VI. Applying the Step-by-Step Approach in a Dynamic World: 11. Design dynamics: managing change and multi-organizations 12. New forms and multi-unit organizations: building on the fundamentals References Index. Printed Pages: 276. 2nd edition

[SW: Organizational Design: A Step-by-Step Approach (Second Edition)Richard M. Burton, Borge Obel & Gerardine DeSanctis9781107652132]

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The Economist Illustrator: NA: Marketing: A Guide to the Fundamentals, Viva Books 2010 ISBN: 9781846681936

New Softcover NA Even though organizations have become increasingly marketing-focused in their approach aEUR" and it is clear that marketing is more than just the "marketing department" aEUR" marketing is one of the most misunderstood areas of business. Philip Kotter an American marketing guru defines it as "the business function that identifies current unfulfilled needs and wants defines and measures their magnitude, determineaEUR s which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets. Thus marketing serves as the link between a societyaEUR s needs and its pattern of industrial response". The late Peter Drucker a Leading management thinker, was content to say simply: "Marketing is looking at the business through the customersaEUR eyes." This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable. Contents: Introduction aEURc Part 1: Overview aEURc Marketing in context aEURc Marketing realities aEURc Part 2: The marketing process aEURc "Product" considerations aEURc Pricing policy and tactics aEURc Market research: reducing the risk aEURc Routes to market: distribution channels and methodology aEURc Part 3: Strategy and marketing planning aEURc Marketing strategy aEURc Marketing planning aEURc Co-ordination and control aEURc Part 4: Marketing communications aEURc Influencing buyer behaviour aEURc Marketing communications: the detail aEURc Personal persuasive influences aEURc Conclusion aEURc Index Printed Pages: 240. First edition

[SW: Marketing: A Guide to the FundamentalsThe Economist9781846681936]

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