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Verlag: St. Martin's Press, 2009
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: Better World Books, Mishawaka, IN, USA
Buch Erstausgabe
Zustand: Good. First Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: -, 2009
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Buch
Hardcover. Zustand: Very Good. The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Verlag: Palgrave Macmillan, 2009
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: St. Martin's Press, 2009
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: medimops, Berlin, Deutschland
Buch
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Palgrave USA, United States, Gordonsville, 2008
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: *"The man in the Hathaway shirt" with his aristocratic eye patch *"The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and 'Schweppervesence') to the U.S. * Perhaps the most famous automobile headline of all time -- 'At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.' *'Pablo Casals is coming home -- to Puerto Rico.' Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success -- 'DOVE creams your skin while you wash.' Fifty years later, still on his original proposition that it doesn't dry your skin, Dove has become the largest selling cleansing brand in the world.Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: Palgrave Macmillan, New York,, 2009
ISBN 10: 1403978956ISBN 13: 9781403978950
Anbieter: Antiquariat Christoph Wilde, Düsseldorf, Deutschland
Buch
1. Auflage. XIV, 282, (6) S. Orig.-Pappband mit ill. Orig.-Umschlag. - Umschlag hinten mit Preisschildrest. Ansonsten sehr gut erhaltenes Exemplar. Innen sauber.