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Verlag: Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Verlag: Wiley & Sons, Incorporated, John, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. Used book that is in clean, average condition without any missing pages.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Books From California, Simi Valley, CA, USA
Buch
Hardcover. Zustand: Good.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Hardback. Zustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: VeryGood. Most items will be dispatched the same or the next working day.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Buch
Zustand: Good. Most items will be dispatched the same or the next working day.
Verlag: John Wiley & Sons Inc, United States, New York, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Very Good. "Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, "got milk?" and others. The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Verlag: John Wiley and Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471189626.
Verlag: John Wiley and Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Buch
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471189626.
Verlag: Wiley, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: medimops, Berlin, Deutschland
Buch
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Verlag: Wiley 1998-03-16, New York |Chichester, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: Monster Bookshop, Fleckney, Vereinigtes Königreich
Buch
Hardcover. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Verlag: Wiley Mär 1998, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Buch. Zustand: Neu. Neuware - Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it'The best new-business tool ever invented.'A newly defined discipline that combines aspects of four traditionally separate areas of advertising and marketing, account planning is one of the hottest topics in advertising today. This book by account planning pioneer Jon Steel provides advertising professionals and marketers with their first practical look at a tool that is reshaping the ad industry.
Verlag: John Wiley & Sons, 1998
ISBN 10: 0471189626ISBN 13: 9780471189626
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Jon Steel is Director of Account Planning and Vice Chairman at Goodby, Silverstein & Partners, an advertising agency whose clients include American Isuzu Motors, Anheuser-Busch, the California Milk Processors ( got milk? ), Hewlett-Packard, Nike, Polaroid, .