Beispielbild für diese ISBN
Titel: Successful Customer Relationship Marketing :...
Verlag: Kogan Page Ltd, London
VG+ hardcover. Small amout of margin notes in ink. 522 pp. Buchnummer des Verkäufers 092551
Inhaltsangabe: As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences. This volume takes an in-depth look at what companies all over the world are doing to achieve this and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge - how companies interpret and make use of customer data; Strategy and Technology - how e-business thinking and new technologies are used for managing customers; Implementation -considers how to translate theory and technology into improved (global) customer management; and Sector Studies.
Inhaltsangabe: A handbook on customer relationship marketing. Successful Customer Relationship Marketing explores what companies all over the world are doing and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge; Strategy and Technology; Implementation; and Sector Studies.
Dieser Anbieter akzeptiert die folgenden Zahlungsarten:
AbeBooks Verkäufer seit: 6. Oktober 2003
To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 56b Jubilee Avenue, Milton Park, Abingdon Oxfordshire. OX14 4RX. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 56b Jubilee Avenue, Milton Park Abingdon, Oxfordshire OX14 4RX Telephone 0123...[Mehr Information]
We post every weekday! All shipping quotes are based on fast efficient service with the best possible packaging.
Standard charge is based on average weight of books - about 0.9Kg. Heavy items (over 1.5Kg) may require extra postage depending on destination. We'll e-mail you if necessary.
Anbieterinformationen: To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.