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Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on: 1. The Social Media Mix 2. Cybersocial Tools 3. Blogs, Podcasts, and Vlogs 4. Twitter 5. Facebook 6. Google+ 7. Pinterest 8. Other Social Media Marketing Sites 9. Measuring Results; Building on Success Introduction Book I: The Social Media Mix Chapter 1: Making the Business Case for Social Media Chapter 2: Tallying the Bottom Line Chapter 3: Plotting Your Social Media Marketing Strategy Chapter 4: Managing Your Cybersocial Campaign Book II: Cybersocial Tools Chapter 1: Discovering Helpful Tech Tools Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media Chapter 3: Using Social Bookmarks, News, and Share Buttons Book III: Blogs, Podcasts, and Video Chapter 1: Growing Your Brand Chapter 2: Building Your Blog Chapter 3: Using Podcasts or Video in Your Content Chapter 4: Sharing Images Book IV: Twitter Chapter 1: Using Twitter as a Marketing Tool Chapter 2: Using Twitter as a Networking Tool Chapter 3: Finding the Right Twitter Tools Chapter 4: Supplementing Online Marketing Tools with Twitter Chapter 5: Hosting Twitter Chats Book V: Facebook Chapter 1: Using Facebook as a Marketing Tool Chapter 2: Creating and Sharing Content on Facebook Chapter 3: Gaining Insights about Your Facebook Community Chapter 4: Finding the Facebook Sweet Spot Book VI: Google+ Chapter 1: Leaping into Google+ Chapter 2: Socializing in Circles Chapter 3: Building Community through Pluses, Shares, and Comments Chapter 4: Hanging with Your Google+ Community Book VII: Pinterest Chapter 1: Pinning Down Pinterest Chapter 2: Marketing with Pinterest Chapter 3: Driving Sales with Pinterest Book VIII: Other Social Media Marketing Sites Chapter 1: Weighing the Business Benefits of Minor Social Sites Chapter 2: Linking Up for B2B Success Chapter 3: Maximizing Stratified Social Communities Chapter 4: Geomarketing Services Chapter 5: Attracting Customers with Daily Deal Coupons Chapter 6: Social Gaming Chapter 7: Making Social Media Mobile Chapter 8: Multiplying Your Impact Book IX: Measuring Results; Building on Success Chapter 1: Delving into Data Chapter 2: Analyzing Content-Sharing Metrics Chapter 3: Analyzing Twitter Metrics Chapter 4: Analyzing Facebook Metrics Chapter 5: Measuring Minor Social Media Chapter 6: Comparing Metrics from Different Marketing Techniques Chapter 7: Making Decisions by the Numbers Index Printed Pages: 792. Buchnummer des Verkäufers 62074
Titel: Social Media Marketing All-in-One for ...
Verlag: Wiley India Pvt. Ltd