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Product Juggernauts : How Companies Mobilize to Generate a Stream of Market Winners

Deschamps, Jean Philippe; Nayak, P. Ranganath

Verlag: Harvard business School Press, Boston, MA, U.S.A., 1995
ISBN 10: 0875843417 / ISBN 13: 9780875843414
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Titel: Product Juggernauts : How Companies Mobilize...

Verlag: Harvard business School Press, Boston, MA, U.S.A.

Erscheinungsdatum: 1995

Einband: hardcover

Zustand: Good

Zustand des Schutzumschlags: Good

Auflage: First Edition.

Art des Buches: Ex-Library


Ex-library with usual markings, labels; plastic cover on dust jacket. Jacket a little faded behind plastic. Otherwise very good condition, contents clean and sound throughout. Buchnummer des Verkäufers 197412

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Inhaltsangabe: According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

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