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Mini Cases in Marketing

Massingham, Lester; Lancaster, Geoff

Verlag: Heinemann, Oxford, 1990
ISBN 10: 043491312X / ISBN 13: 9780434913121
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Titel: Mini Cases in Marketing

Verlag: Heinemann, Oxford

Erscheinungsdatum: 1990

Einband: paperback

Zustand: Very Good


Very Good Paperback. Minor wear to cover edges. Previous owner's signature on front end paper. Clean copy. vi + 168p. Buchnummer des Verkäufers 090170

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Inhaltsangabe: Introduces CIM students to the mini cases in five papers of the Certificate and Diploma exams. The text provides a structured approach for students tackling mini cases by pinpointing problems followed by the mini cases and their solutions.

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