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Titel: Marketing Today
Verlag: Prentice Hall International
Einband: Soft cover
Auflage: 2nd edition..
Large format paperback, VG. xvi+425pp, text figs & tables, index, a good reading copy, text unmarked. Good text book on marketing , with many examples drawn from real life. 720 grams. Buchnummer des Verkäufers 10494
It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.
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