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n Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: ? introducing market research ? defining research objective ? selecting a research design ? identifying different research methods ? understanding how sampling works ? using quantitative research methods ? using qualitative research methods ? designing the questionnaire ? analysing and communicating research findings ? developing your career in market research. An Introduction to Market and Social Research is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice. Contents: Section 1 Introduction to market research ? Why do I need research? Introducing market and social research ? What do I need to know? Defining research objectives ? How am I going to do it? Selecting a research design ? How can I gather the information? Identifying different research methods ? Section 2 Designing a research project: the tools of market research ? Who should I talk to? Understanding how sampling works ? Where can I find the data I need? Using quantitative research methods ? How can I find out what people feel about issues? Using qualitative research methods ? What questions should I ask? Designing the questionnaire ? Section 3 Completing a market research project ? How do I know what it all means? Analysing research data ? What do I do with the information? Reporting and communicating research findings ? Where do I go from here? Developing your career in market research Printed Pages: 160. Buchnummer des Verkäufers 55050
Titel: An Introduction to Market & Social Research:...
Verlag: Kogan Page Limited/Viva Books
Auflage: First edition.