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Titel: Interplay of Influence: News, Advertising, ...
Verlag: Wadsworth Publishing, Belmont, CA
Zustand: Very Good
0534514316 very good-used book Quality, Value, Experience. Buchnummer des Verkäufers BING90314454
Inhaltsangabe: Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. After an introductory chapter on the nature and use of the mass media, the authors examine in turn journalism and advertising, with separate chapters on definition, persuasive strategies, and interactive influence. In the final two chapters, they turn to the world of politics, noting how politicians use both news and advertising to get their points across to the public.
Über den Autor:
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. An expert on political campaigns, Dr. Jamieson has received numerous teaching and service awards including the Christian R. and Mary F. Lindback Award. She is the recipient of many fellowships and grants including support from The Pew Charitable Trusts, The Ford Foundation, The Robert Wood Johnson Foundation, The MacArthur Foundation, and The Carnegie Corporation of New York. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co-author or editor of 13 books including: THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS; THE PRESS EFFECT; EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG; DIRTY POLITICS: DECEPTION, DISTRACTION AND DEMOCRACY; BEYOND THE DOUBLE BIND: WOMEN AND LEADERSHIP; and SPIRAL OF CYNICISM: PRESS AND PUBLIC GOOD. She received the Speech Communication Association's Golden Anniversary Book Award for PACKAGING THE PRESIDENCY and the Winans-Wichelns Book Award for ELOQUENCE IN AN ELECTRONIC AGE.
Karlyn Kohrs Campbell is professor of speech communication at the University of Minnesota. She is co-author of the INTERPLAY OF INFLUENCE, CRITIQUES OF CONTEMPORARY RHETORIC, and THE RHETORICAL ACT (Wadsworth). She is also the author of MAN CANNOT SPEAK FOR HER, co-author of DEEDS DONE IN WORDS: PRESIDENTIAL RHETORIC AND THE GENRES OF GOVERNANCE, and author of numerous scholarly articles. She is a Distinguished Scholar of the National Communication Association and recipient of the Woolbert Award for original and influential scholarship, the Winans-Wichelns Book Award and the Ehninger Award for outstanding scholarship in rhetoric. Karlyn currently serves as Editor of the Quarterly Journal of Speech.
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