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Imagination Monograph: Ideas and Evolution

Bayley, Stephen; Withers, Gary

Verlag: Phaidon, 2001
ISBN 10: 0714840858 / ISBN 13: 9780714840857
Gebraucht / Hardcover / Anzahl: 1
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Bibliografische Details

Titel: Imagination Monograph: Ideas and Evolution

Verlag: Phaidon

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: Near Fine

Zustand des Schutzumschlags: Near Fine

Auflage: First Edition.


VG+/VG+ 1st edition 2001 Phaidon large format, heavy hardback, unclipped DJ with many photos, intro by Stephen Bayley and afterword by Gary Withers. Light edge-rub to DJ , small dent to lower rear edge of board beneath DJ else VG tight and unmarked. Sent Airmail at no extra cost; Worldwide Shipping IMMEDIATE 1ST CLASS/AIRMAIL DISPATCH Quantity Available: 1. Category: Art & Design; ISBN/EAN: 9780714840857. Pictures of this item not already displayed here available upon request. Inventory No: 039100. Buchnummer des Verkäufers 039100

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The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff, based in London, Hong Kong and New York, who practise a wide range of disciplines, from architecture, interiors, lighting and acoustics to graphics, film and digital media. Often dealing with high-profile theatrical events, Imagination's projects are sophisticated and highly orchestrated.

This book features over 30 projects organized into thematic chapters reflecting their aims: to inform, entertain, inspire, persuade and amaze. Projects include the exhibition 'Dinosaurs' at the Natural History Museum, London (1992), the Talk and Journey zones at the Millennium Dome (1999), The Aurora Centre, Berlin (1998) and the Guinness Storehouse, Dublin (2000).

An introduction by design critic Stephen Bayley assesses the significance of Imagination's approach to communication, while perspectives from Mike Davies of the Richard Rogers Partnership, Sean Perkins of North, architect Lorenzo Apicella, Ian Liddell of Buro Happold and J Mays, Vice President, Design, Ford Motor Company, provide insights into the work and culture of Imagination. An extensive interview with Gary Withers, illustrated with over 350 projects from the course of Imagination's history, further explains the evolution of this unique company.

Rezension: The brainchild of art-school graduate Gary Withers, Imagination Monograph encapsulates the essence of a creative professional collective, Imagination, based on pooled skills, the vision to blend them and now an impressively conceived and packaged book to showcase them. Started in 1978, the company's role finally emerged in the early 1990s as "brand experience", whereby they enable clients to express corporate identity through innovative product presentation that bears Imagination's mark but the client's brand.

The book opens with a laudatory essay by design journalist Stephen Bayley, who accords Imagination the title of "Britain's, and by some measures the world's, biggest design agency". Major commercial players such as Ford and BT have shown repeated and justified faith in Imagination to conceive, construct and choreograph launch events and happenings. What Imagination does, and is, remains intentionally elusive, as the key to its success lies in its fluidity. Referred to by one ex-employee as "a little Bauhaus", it rejects pyramid management for a pancake non-hierarchy that thrives on "partnering", whereby it has an established, trusted network of professionals who can be relied on for whatever a project entails. Their stock-in-trade is the stuff of dreams--their presentations and designs consciously impel the jaw to drop and appeal to an audience ideally with an intelligent brain but little previous product knowledge. From the launch of the Tate Modern, exhibitions at the Natural History Museum, the Guinness Storehouse in Dublin (with a top-level bar lit like the head of a pint, naturally) to several pavilions at the Millennium Dome, they have embraced a sense of theatrical presentation rooted in precision and planning. As a result, a series of stills and designs inevitably can't quite do justice to the scale of their achievement, but the inclusion of preliminary sketches and outlines of the thought behind their work, provide tantalising insights into method and a working environment to be equally admired and envied. Perhaps this, Imagination's philosophy ("to get there quicker") and practices, is the most impressive aspect of a book that illuminates the way forward for corporate presentation, in the most holistic, dare one say, Imaginative, fashion. --David Vincent

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