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Titel: Global Jumpstart: The Complete Resource ...
Verlag: Basic Books
Zustand: Very Good
073820160X Very good. Clean text. Email for more information. Quality, Value, Experience. Buchnummer des Verkäufers BINGX8248649
Inhaltsangabe: Despite a world of opportunities, many entrepreneurs are paralysed when it comes to the prospect of expanding overseas. In this book, the authors take the mystery out of going global. Drawing upon years of helping companies expand into new markets, they present a comprehensive and practical guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchising to joint ventures. Packed with solid, up-to-date information, and featuring the "global marketing audit", this book should be an essential resource for any entrepreneur with global ambitions. For business large and small, a global marketplace represents a source of great promise - and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country's borders.
Über den Autor: Ruth Stanat is President and CEO of SIS International. Author of The Intelligent Corporation and Global Gold, she lectures around the world on international business issues and was appointed by the U.S. Secretary of Defense to the Defense Advisory Committee on Women in the Services. She lives in Fort Wayne, Indiana.
Chris West is Managing Director of London-based Marketing Intelligence Services Ltd. An expert on marketing, market research, and competitive intelligence, he is the author of Marketing Research. He lives in Chipstead, Surrey.
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