Fruit Marketing in India

M.S. Senam Raju

Verlag: Astral International (P) Ltd/Daya Publishing House, 2002
ISBN 10: 8170352630 / ISBN 13: 9788170352631
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India, which is Enodwed with agro climatic conditions, rich soil and plentiful water, making it suitable for growing of fruits and vegetables etc. India is the largest producer of fruit in the world. Infact, fruit production could be increased more profitably than most of agricultural produce. The book presented a detailed study as problems and prospects of fruit marketing with specific reference to Mango and Banana fruits. This book gives a good account of the different aspects of fruit production and marketing viz., (i) Suitable climate and soil condition required for growing output trends, (ii) Channels of distribution, (iii) Role of middleman, (iv) Price Fixing Methods, (v) Performance of both regulated and unregulated markets, (vi) Prospects export markets for the fruits, (vii) Problems of growers and many other important aspects on fruit marketing. Contents: Contents Chapter 1: Introduction, Chapter 2: Economics and Prospects of Fruits Growing Profile of the State, Production Trends, Economics of Fruit Production, Chapter 3: Institutional Role in Development of Fruit Industry Functioning of the Machineries, Awareness of Fruit Growers, Chapter 4: Fruit Marketing Mechanism and Performance Fruit Marketing System, Stage of Fruit Marketing, Trends in Fruit Marketing, Problems in Fruit Marketing, Chapter 5: Pricing Mechanism and Prospects of Fruit Marketing Price Fixing Methods, Marketing Margins of Growers and Middlemen, Chapter 6: Conclusions and Suggestions. Printed Pages: 231. Buchnummer des Verkäufers 70450

Bibliografische Details

Titel: Fruit Marketing in India
Verlag: Astral International (P) Ltd/Daya Publishing House
Erscheinungsdatum: 2002
Einband: Hardcover
Zustand: New

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K.V. Subrahmanyam and T.M. Gajanana
Gebraucht Anzahl: > 20
(New Delhi, DELHI, Indien)

Buchbeschreibung "This book deals in a comprehensive way all aspects of cooperative marketing of perishable commodities like fruits vegetables in India. In this book emphasis is laid on reasons for success or failure of cooperative marketing societies with the help of case studies on both successful and not so successful existing fruit and vegetable marketing cooperative societies dealing in single as well as multicommodities, like HOPCOMS, Bangalore and DKHOPGCOMS and Mangaloare in Karnataka FRESH, Hyderabad in Andhra Pradesh, and Cooperative Fruit (Banana) Sale Societies, Jalgaon in Maharashtra. Artikel-Nr. Concept-9788170228202

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