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Inside Fortress Europe: Strategies for the Single Market (The EIU Series)

Egan, Colin; McKiernan, Peter

Verlag: Addison-Wesley Publishers Ltd, Wokingham, UK, 1993
ISBN 10: 020159384X / ISBN 13: 9780201593846
Gebraucht / hardcover / Anzahl: 1
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Titel: Inside Fortress Europe: Strategies for the ...

Verlag: Addison-Wesley Publishers Ltd, Wokingham, UK

Erscheinungsdatum: 1993

Einband: hardcover

Zustand: Acceptable

Zustand des Schutzumschlags: Acceptable

Art des Buches: Used


Hardcover in acceptable condition. Jacket is lightly scored and edge worn. Jacket and hardcover leading corners and spine ends are lightly bumped. Boards are scored and marked. Pen, pencil and marks throughout pages. Minor nick on page 78. Item smells of smoke, but text remains clear throughout. Binding is sound. HCW. Buchnummer des Verkäufers 441727

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Inhaltsangabe: The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.

Rezension: '. . . demystifies much of the European Commission hype of the late 1990s . . . the strategist, general manager and business economist will find much that is thought-provoking in this volume.' Business Economist.

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