There has been a rapidly growing demand for professional managerial manpower over the past two decades, as a result of which most Indian universities and management institutes had to introduce degree and diploma courses right at the undergraduate level, with ?Business Economics? as a separate paper. To meet the requirement of the students who take on economics for business for the first time, the subject matter needs to be within their comprehension level that at the same time lays a strong foundation. This book meets this requirement by presenting a short, simpler and restructured version of the author?s popular book Managerial Economics. The book is as per the model syllabus of Business Economics recommended by the UGC for BBA students, with additional topics for the sake of completeness and to cover the syllabi of a large number of universities. The book also caters to BBE, B Com, and PGDBM courses run by the Indian universities and management institutes. The book differs from the author?s Managerial Economics in its scope of the subject matter and the level of analytical treatment, inasmuch as here only the microeconomic aspects of managerial economics are covered. Contents:Part I: Fundamentals - Economics and Business Economics ? The Economy, its Basic Problems and Price Mechanism ? The Basics of Demand and Supply and Market Equilibrium, Part II: Theory of Consumer Demand - Analysis of Individual Demand ? Elasticity of Demand ? Demand Forecasting, Part III: Production and Cost Analysis - Theory of Production ? Theory of Cost, Part IV: Market Structure, Pricing Theory and Practices - Market Structure, The Firm and its Objectives ? Price and Output Determination Under Perfect Competition ? Pricing Decisions Under Monopoly ? Pricing Decision Under Monopolistic Competition ? Pricing Decisions Under Oligopoly, Part V: Factor Market and Factor Pricing - Factor Market: Factor Demand and Supply ? Theory of Wage Determination ? Theory of Rent, Quasi-Rent and Economic Rent ? Theories of Interest ? Theories of Profit Printed Pages: 468. Buchnummer des Verkäufers
Inhaltsangabe: This book is a short and simpler version of the author?s popular book Managerial Economics, and is focused at undergraduates. The need for such a book arose due to the rapidly growing demand for professional managerial manpower over the past two decades, as a result of which, most Indian universities and the mushrooming management institutes had to introduce degree and diploma courses right at the undergraduate level, with ?Business Economics? as a separate paper. The subject matter of this book is based largely on the model syllabus of Business Economics recommended by the UGC for BBA students, though it contains many other topics for the sake of completeness of the subject and for covering the syllabi of a large number of universities. This book is intended to meet the requirement of the undergraduate students of business administration, i.e., BBA, BBE, B Com, and PGDBM courses run by the Indian universities and management institutes. Although this book is based largely on the author?s Managerial Economics, there is a good deal of difference between the two in respect of the scope of the subject matter and the level of analytical treatment. Managerial Economics has been written with a wider scope and perspective, encompassing both microeconomic and macroeconomic aspects of managerial decision-making, whereas the scope of this book is confined to only microeconomic aspects of managerial economics. However, some new chapters and sections have been added here to meet the syllabi requirement of various universities. Another and a major difference between the two books is the level of treatment of the subject matter. Whereas Managerial Economics being a higher level book, is more technical especially in respect of the theoretical aspects, the treatment of the subject matter in this book is relatively simple and elaborate. The book is written with the objective of making the subject of business economics easily comprehensible to undergraduate students. The attempt has been made to present the subject matter in a siample, clear and lucid manner keeping in mind the target section of the students. I am sure that the book will meet the purpose with which it has been written.
Titel: Essentials of Business Economics
Verlag: Vikas Publishing House Pvt Ltd
Buchbeschreibung Berlin , Heidelberg , New York , Barcelona , Budapest , Hong Kong , London , Milan , Santa Clara , Singapore , Tokyo : Springer, 1996. Buchzustand: Wie neu. Anrede: Wiss. Antiquariat Heinz Buschulte, Wissenschaftliche Antiquariat, Hauptstrasse 141, 79379, Müllheim, Tel. +49 (0)7631 9360045 Sprache: Deutsch XI, 116 S. : graph. Darst. , 24 cm, kart. Artikel-Nr. 28924
Buchbeschreibung Springer, Berlin, 1996. 116 pp. Sprache: Deutsch Gewicht in Gramm: 200 Large 8vo. Softcover, as good as new. Artikel-Nr. 72344