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The Discourse of Classified Advertising: Exploring the Nature of Linguistic Simplicity

Bruthiaux, Paul

Verlag: Oxford University Press, New York & Oxford, 1996
ISBN 10: 0195100328 / ISBN 13: 9780195100327
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Bibliografische Details

Titel: The Discourse of Classified Advertising: ...

Verlag: Oxford University Press, New York & Oxford

Erscheinungsdatum: 1996

Einband: hardcover

Zustand: Good

Zustand des Schutzumschlags: Good

Art des Buches: Used


Oxford Studies in Sociolinguistics. Hardcover volume. Dust jacket with few red marks on rear, and slightly creased edges. Head and foot of hardcover spine are slightly bumped. Contents are sound and clean, and the text is clear. TH. Buchnummer des Verkäufers 269481

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Inhaltsangabe: Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads.

Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

Rezension: Bruthiaux's concise treatment of the specialized register of classified advertising covers many issues that are important in all ESP work ... I found the book clearly written, with frequent summary statements that made it easy to track analyses and arguments that had been presented ... Bruthiaux's volume makes valuable contributions, including clearly showing how issues important to ESP are manifest in the discourse of classified ads. ( Susan Conrad, Iowa State University)

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