Buchnummer des Verkäufers
Inhaltsangabe: The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the "yum factor" and delivers just such a reaction. Even though viewers can't taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy. Whether you're interested in learning to shoot food for fun, to brighten up your food blog, or with the hope of pursuing commercial assignments, if you're serious about shooting great-looking photographs of food, MORE DIGITAL FOOD PHOTOGRAPHY is for you. Written by a pro with many years of experience in the field, this book is filled with exercises and tutorials -- and great photos, of course! -- and covers everything from composition and lighting to food styling, tools of the trade, drink photography tricks, and much more. It also includes insider info on the business side of food photography. Let Bill Brady teach you the art of creating powerful food images with strong emotional impact in MORE DIGITAL FOOD PHOTOGRAPHY.
Vom Autor: When I was first approached to write the book More Digital Food Photography I was a bit reluctant. I had never written a book before. After careful consideration I agreed to do it. From that moment on the clock was ticking. I had 7 months to distill a careers worth of knowledge into the book. What I arrived at in the central thesis for the book was simple, most photographers are intimidated by food as a subject. My goal was to convey that even with digital tools we have today you still need to learn the fundamentals of photography in general. Taking bad images that are poorly lit and composed is easy. Many photographers today want to take the short cut and use image editing software to fill the gap. My main focus was to cast a wide net. For writers bloggers and people who just want to take food photos for fun I wanted to give simple, clear and inexpensive solutions for doing that. For people who want to takt it a step further I discuss advanced lighting and technique. The result is a book for just about anyone that wants to approach food photography but were intimidated, anyone who wants to take their work to the next level. In short it's a book I would have loved to have had my hands on when I was starting out. I am proud of this book and I truly hope it helps people take better food images. I hope you enjoy it and please feel free to give me honest critique. Bill
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