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Cotton's Renaissance: A Study on Market Innovation.

Curtis-Jacobson, Timothy ; Smith, George

Verlag: Cambridge University Press, Cambridge University Press, 2001
ISBN 10: 0521808278 / ISBN 13: 9780521808279
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Verkäufer Plurabelle Books Ltd (Cambridge, Vereinigtes Königreich)
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Titel: Cotton's Renaissance: A Study on Market ...

Verlag: Cambridge University Press, Cambridge University Press

Erscheinungsdatum: 2001

Einband: Hardcover

Zustand: Very Good

Zustand des Schutzumschlags: Dust Jacket Included


346p hardback with brown patterned jacket, laminated, as new, pages clean with photographs, appendix and index, very good. Buchnummer des Verkäufers PAB 73139

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Inhaltsangabe: Originally published in 2001, Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public?private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

Rezension: Review of the hardback: 'This is an insightful case study about how a collective marketing and research organisation took on the chemical and synthetic corporate giants ? this story offers convincing evidence in its own right that technical investment can promote the survival of cotton industries in advanced countries.' Business History

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