Beispielbild für diese ISBN
Titel: The Clickable Corporation: Successful ...
Verlag: Free Press, New York
Auflage: First Edition.
0684855534 Fine. Quality, Value, Experience. Buchnummer des Verkäufers BN1718
Inhaltsangabe: In business, it has always hurt to "wait and see." In the vast world of Internet commerce, it's vital to establish a strong, quality presence -- "now," say Arthur Andersen Web experts Jonathan Rosenoer, Douglas Armstrong, and J. Russell Gates -- before another site starts filling your customer's needs with a click of a mouse. With the number of potential customers who are connected well on its way to 1 billion, the Internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the Web; the company must be consistently more effective, more accessible, and more exciting than any other site in its category.
Rosenoer, Armstrong, and Gates provide a strategic view of case studies of 25 well-known companies engaged in e-commerce. Their studies reveal how any company can capture meaningful Internet advantage for its stakeholders -- whether they are customers, shareholders, or business partners. The authors describe how the achievements of such champions as Coldwell Banker, Federal Express, Bloomberg Financial Markets, Dell Computer, Northwest Airlines, 1-800-FLOWERS, Charles Schwab & Company, and Wells Fargo, as well as Internet-based companies like GeoCities, SeniorNet, and Women.com, can be successfully put to work for any company. They isolate the eight value propositions a company must offer through its site; knowledge, choice, convenience, customization, savings, community, entertainment, and trust; and they illustrate, with multiple case studies for each, how these are achieved. This guided tour to maximizing the Internet advantage walks the reader through the steps needed to crystallize a company'smissions, goals, and assets; to identify customers and their needs; and to keep ahead of competition through discerning emerging Internet business standards, online positioning, and foreseeing impending competition from new technologies. A final chapter sets forth the skills managers require to conquer the Internet.
Inhaltsangabe: Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.
Dieser Anbieter akzeptiert die folgenden Zahlungsarten:
AbeBooks Verkäufer seit: 31. Dezember 1996
AbeBooks Mitglied seit 1996
Robinson Street Books, 184 Robinson Street, Binghamton, NY 13904
Email: email@example.com Phone: 607-217-4328 Within USA: 800-
572-4416 Contact: Rhett Moran
All books are guaranteed to be as described. Books are returnable within 2
weeks. Please notify us before returning a book. All items are offered
to prior sale. ALL AUTOGRAPHS ARE GUARANTEED AUTHENTIC, and if found
otherwise, may be returned by original purchaser, for full refund without
time limit. We accept ALL MAJOR CRE...
Shipping: Media Mail Shipping: $4.49 first book, $1.00 each other. Priority
$7.50 first book $3.00 each other. Some books and sets added postage required.
Anbieterinformationen: Our offices and warehouse are located in Binghamton NY. All of our available books are on-line. We are not open to the public. Local buyers may make appointment to pick up items at our warehouse.