International Business - Softcover

Written by a team well-seasoned in the international business arena, this popular text provides a truly global - not just American - perspective of international business. A basic reorganisation of chapters in the fifth edition will allow the instructor to cover culture, national trade and investment policies early in the course. More emphasis on ethics and social responsibility has been added as have many Web references including activities and sources for updated data to keep the student up-to-date with the latest trends in international business. New technology integration and Web site addresses allow readers to further explore companies highlighted in the text and obtain additional up-to-date information. Web based questions and research exercises further highlight the impact of technology on international business. New material includes International Strategic Planning, Market Development, Value Chain Management and the majority of text cases have been extensively revised or are new to this edition. Contents same as US/UK editions.