Basics Design: Image: 04 - Softcover

'...essential reading for design students...an excellent source book for established designers too: it's brimming with stimulating ideas.' --Creative Review

"Basics Design: Format" represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.