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Buchbeschreibung hardback. Zustand: New. Language: ENG. Artikel-Nr. 9781953295668
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Buchbeschreibung Buch. Zustand: Neu. Neuware - A pick-your-own-path guide to launching and sustaining a successful food or beverage businessThe specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome.In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you'll make along the road from idea to success-whether you see yourself building a following at your farmer's market, partnering with a local restaurant, or launching the next Pepsi.This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you'll make crucial decisions about the next step to take in growing a hypothetical business. You'll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher.In this book, you'll see the maze of choices and outcomes that go into: Artikel-Nr. 9781953295668
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Buchbeschreibung Zustand: New. Über den AutorrnrnDouglas Raggio is experienced in nearly every aspect of the $150 billion specialty food industry. He is the founder of a thriving food company, Pass the Honey. He also founded the slow-cooked meal company, Stews & Such, cu. Artikel-Nr. 485649839
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