Auténtico: The Definitive Guide to Latino Career Success - Softcover

''Autentico is at once a precisely on-point guide and an uplifting exhortation. Andres Tapia and Robert Rodriguez have written a manual which will be of immense value to Latinos seeking to reach their full productive potential. But the greatest impact of this book will be the benefits to our society as aspirations, talents, confidence, and leadership are unleashed in our businesses and civic institutions." -Henry Cisneros, co-founder and chairman of CityView, principal, Siebert Cisneros Shank & Co. LLC, Univision Board member, former mayor of San Antonio, Texas, and former Secretary of the U.S. Department of Housing and Urban Development

"Latino leadership is coming. Whether you are a Latino or non-Latino leader, get this book now to embrace the authentic future of leadership!" -Kevin Cashman, CEO & executive development leader at Korn Ferry and the best-selling author of Leadership from the Inside Out and The Pause Principle

Latinos are on the way to being one-third of the U.S. population by 2050. They're changing the country's talent, marketplace, and political landscapes in unprecedented ways. So why is it that there are so few Latino executives and senior leaders?

It's what authors Dr. Robert Rodriguez and Andrés Tomás Tapia call the "4% Shame"—the low percentage of Latino corporate executives today. Autentico: The Definitive Guide to Latino Career Success digs deep to understand the external forces of conscious and unconscious biases, and the internal forces that create tensions for many Latinos about whether to assimilate, opt out, or double down on their cultural identities in their quest to get ahead.

Insights have been gleaned from in-depth interviews with twenty highly successful Latino and Latina Boomer executives as well as from focus groups with dozens of GenX and Millennial Latinx leaders. They're synthesized and interpreted through the lenses of the authors' two very different personal experiences as Latino leaders in corporate America.