Starting With the Shopper: Research Insights for Winning at Retail - Softcover

Starting with the Shopper shares insights, case studies, and lessons learned from thousands of studies conducted by Perception Research Services, the global leader in packaging and shopper marketing research.Readers will learn what works in stores, in home, and online and understand how best to apply shopper research to drive and measure success. They will also gather many actionable insights on key shopper marketing challenges including breaking through cluttered stores and shelves, making complex brands easily shop-able, connecting with shoppers on an emotional level, optiimizing in-store and on-pack messaging, facilitating the online shopping experience, and developig effective global packaging.

Scott Young is the president of Perception Research Services, a company that conducts over 800 research studies annually to help marketers win at retail. In addition to advising clients, Scott is a frequent speaker at marketing research and design industry conferences and a guest lecturer at Wharton, Notre Dame, and Maryland among other universities. He is also the author of Winning at Retail, and writes regularly for industry publications including Brand Packaging, Quirk's Marketing Research Review, and The Design Management Journal.