Globalization And International Business: Living Ever Closer Together - Softcover

A ground-breaking book for the reader's first exposure to international business, this book stresses a multidisciplinary approach to globalization. The authors identify the four main drivers of globalization: · Democratization of Technology · Trade · Movement of Capital · Movement of People In achieving a lucidity unmatched in current books, the authors cite the research and writings of such luminaries as: Hofstede, Prahalad, Thurow and Thomas Friedman.

“What is globalization, and why does it provoke such passionate and diverging reactions? What is the role of globalization in the lives of real people? These are the questions that underlie this urgent and enlightening text, which takes the reader on an exploration of the theory and reality behind the most important worldwide phenomenon of our era. Living Ever Closer Together approaches its complex and multidisciplinary subject with commendable academic rigor. Each chapter begins with detailed objectives, presents thought-provoking arguments and case studies, and concludes with a series of discussion questions. The text also has the virtue of being written with great simplicity and clarity.”