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Buchbeschreibung Paperback. Zustand: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Artikel-Nr. 9781912555871-GDR
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Buchbeschreibung Taschenbuch. Zustand: Neu. Neuware - Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing', is that they are all MEN. In Giles Lury's and Katy Mousinho's WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come. Artikel-Nr. 9781912555871
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Buchbeschreibung Kartoniert / Broschiert. Zustand: New. In Katy Mousinho s and Giles Lury s Wonder Women are the stories of some of the women who have had a tremendous influence on the marketing industry.Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries . Artikel-Nr. 351283401
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