The Brain Always Wins: Improving your life through better brain management - Softcover

"As a music producer, I work in a very competitive field that heavily relies on creativity, optimal focus and emotions to create great work. I was pleasantly surprised to stumble upon a book that is very well crafted and focused on the brain, with tips to get optimal performance from the brain." --Deryk "Sleep Deez" Mitchell, songwriter, composer, producer "Dr John Sullivan has been at the forefront in applying this new knowledge from neurosciences in a variety of domains, from elite sport to elite military, playing a vital role in improving performance and assisting those recovering from concussion. In this book, John and his co-author Chris Parker offer an engaging overview of what are useful practices to assess and optimize brain function. This is a most timely and relevant contribution to performance enhancement and well-being that should change many of our common practices." --Jocelyn Faubert, professor, Psychophysics and Neuroscience, University of Montreal "If you want to optimize your performance--at anything!--whilst also maintaining your well being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life." Aidan Clarke, C.E.O., 2XU ("Two Times You"), Advanced Human Performance Technical Clothing "The information laid out in this book literally saved my life. Moreover, the added benefit is that I am now the strongest, the healthiest and the happiest I have ever been. The Brain Always Wins is more than a book; it's an investment in your life and everything you care about. Believe me--it's a game changer!" --Jeff Nichols CSCS, Exercise Physiologist--Former Navy SEAL, Virginia High Performance LLC

The Brain Always Wins is the practical guide to improving your life through better brain management. It is based on one simple fact: Our brain controls and determines everything we do! How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us! And the great news is that we can! In the Brain Always Wins John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.