Golf Marketing Bible: 1 - Hardcover

After 25 Years, I finally figured out golf marketing. Learn from the Best (Andrew Wood/Legendary Marketing, implement with correct tools and WOW the customers! --Randy Shannon - General Manager, CrossCreek GC,

If you are a club manager, golf professional, developer or course owner you need to read this book before your competitors do!!! --Barry Owens CEO, Treetops Resort, MI

If you are a club manager, golf professional, developer or course owner you need to read this book before your competitors do!!! --Chris Wyant - Smokerise GCC, GA

Whatever type of club you run at whatever end of the market you are in, you'll find this book crammed full of proven, real-world, money-making marketing strategies! In this book, you will discover: Why Most Golf Club Marketing Fails! How to Identify Your Perfect Customer How to Measure Your Results How to Develop the Perfect Marketing Budget The Keys to Perfect Pricing - Dominate Without Discounting! How to Develop Your Unique Selling Proposition Legendary Lead Generation 50 Legendary Promotions How to Design Ads that Actually Work! Why Direct Mail is Your Secret Weapon for Membership and Real Estate Sales! Building the Perfect Web Site The Secrets to Building a Massive E-mail Database The Secrets to E-mail Marketing How to Increase Sales in Every Department How to Generate Unlimited Referrals Legendary Publicity The Keys to Legendary Service How to Develop Legendary Customer Loyalty Creating a Legendary Experience for Your Customers A Complete Plan for Dominating the Outings Market