Marketing - The Essential Guide - Softcover

There is a lot to learn when you start to market a business. Marketing covers an enormous range of activities, before you start to think about PR, sales and advertising. For any business owner or marketing manager, it is critical to your business's success that you have plenty of ideas for spreading the word about the company at your fingertips. Whether you are a sole trader and want to do your own marketing, or manage a small team and need to know more about the topic, this is the book for you. If you are a beginner, it starts with marketing basics and introduces you to sales, PR and advertising too. Whether you're new to marketing or an experienced marketer, this book will bring you up to date on how to use social media for promotion. Authors: Antonia Chitty and Victoria Dawson