The first of three volumes from the University of Copenhagen's and Liverpool University Press's transvisuality project, this collection of essays by international scholars explores the place of the visual in contemporary culture. Its perspective comes from a variety of disciplinary approaches including anthropology, phenomenology, philosophy, sociology, cultural studies, cognitive science, semiotics, and the history of art and design. In a densely theorized introduction that surely will become required reading for students in the field, the editors present transvisuality as an idea that goes beyond Western notions of the visual such as images, icons, and even simulacra, to embrace the centrality of the visual in daily life across media, cultural contexts, and national boundaries. Through case studies from around the globe, the contributors discuss how the modern profusion of images impacts social and cultural values, the implications of what and how people see, and how meaning is grounded through visuality in the contemporary world. The wide variety of subjects and methodologies encompassed by this ambitious project hints at the complexity and breadth of this field of research. Fortunately, a reader's guide is provided for navigating the volume and making connections across the essays. Summing Up: Recommended. Graduate students through faculty/researchers. -- C. J. Jolivette Choice, vol. 51 no. 07 201403 Recommended. Graduate students through faculty/researchers. Choice, vol. 51 no. 07 201403Vom Verlag:
In the passage from new media and tabloid culture, over political spin, branding and experience economy, to city scapes, design, and art in contemporary society, visual culture-visuality, 'the visual', 'the image world'-is a key denominator. The book is the first volume of the project Transvisuality in three volumes, initiated by University of Copenhagen and Liverpool University Press. It collects leading scholars from all parts of the world in a scrutiny of what the visual means today. It builds on the debates on visual culture and visuality in the past decades studies of culture, but expands on these debates from the perspectives of theory, analysis and design. It shows how the visual impacts on the current world and transcends the most different aspects of the social: how the visual becomes transvisual by adapting and creating culture in the global, translocal world. It ultimately addresses the pervasive but puzzling claim of contemporary research that 'the world has become more visual' and tries to answer it. In the first volume the issue of the dimension of the visual is a paramount theme, seen from different interdisciplinary angles. Whether approaches are prone to nominalism and discourse or to issues of cognition and framing, the question of what the visual is and what impacts may pertain to it remains a fundamental challenge to cultural research.
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