Business Across Cultures: 1 (Culture for Business Series) - Softcover

"! readable and informative." (People Management, April 2004) "! useful and informative ! a valuable asset for any business library." (Management Today, June 2004) "!very accessible, with some excellent scenarios!an excellent read, if not essential." (Personnel Today, 5th October 2004) "!a lively, engaging read!(written in a) light--hearted style!" (www.dialogin.com)

Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross--cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.