New World, Inc.: How England's Merchants Founded America and Launched the British Empire - Hardcover

Immensely detailed * Investments & Pensions Europe * Butman and Targett are fluent storytellers with an eye for detail * Publishers' Weekly * This meticulously researched, well-written, and beautifully designed book tells the fascinating and largely untold story of the earliest days of globalization, of innovation and entrepreneurial risk-taking, and of the creation of some of the earliest venture-financed companies in the world. -- Glenn Leibowitz * Write with Impact * New World, Inc. is fluently and elegantly written, and the reader is drawn from page to page, onwards through this fascinating story. In many ways it reads at times like a novel, but this is a serious piece of historical writing. Human interest and drama sit at the heart of this story, but it is also one of science, innovation, navigational daring, bravery, chance, and resilience. It is a story as exciting as it is revealing. -- Mark Fox * Reaction * Brisk and fascinating * Foreign Affairs * Extraordinary... eye-opening and thoroughly enjoyable * Booklist * Butman and Targett draw from a wealth of archival resources to argue convincingly that the commercial motive was key to English expansion into the New World... [An] engrossing history of adventure and innovation * Library Journal (starred review) * An intelligent, thorough, and detailed examination of the financial stories powering the earliest voyages to America. Skillfully told, this compelling book elevates the overlooked economic motivations behind the first American settlements to their proper place in history. * Bhu Srinivasan, Author of Americana: A 400-Year History of American Capitalism * New World, Inc. paints a fascinating portrait of personal daring and bold risk taking, of deceit and court intrigue, and of greed and unexpected success. It is a captivating read. * Antoine van Agtmael, author of The Smartest Places on Earth * Part business history, part swashbuckling adventurer's tale... A fascinating read. * Larrie D. Ferreiro, author of Brothers At Arms * A lively and illuminating revisionist history. * Kirkus Reviews * Fascinating... Powerful and convincing -- Jerry Brotton * BBC History Magazine * John Butman and Simon Targett explain the origins of America's colonies by examining London's businesses - especially those that attracted investors eager to explore opportunities abroad... [They] parse the kind of financial details that get lost in many similar histories. * Wall Street Journal * The fascinating story of the merchant adventurers, the 16th century equivalent of today's venture capitalists, who risked their capital for the prospects of enormous profits and were behind explorers like Sir Francis Drake and Sir Walter Raleigh, who discovered and first settled the New World. Brilliantly researched and vividly told. * Liaquat Ahamed, author of the Pulitzer Prize winning Lords of Finance * Deeply researched and well-written * Financial Times *

The thrilling story of the English merchant adventurers who changed the world. In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and it had begun to face a daunting array of social, commercial and political problems. Struggling with a single export - woollen cloth - a group of merchants formed arguably the world's first joint-stock company and set out to seek new markets and trading partners. It was a venture that relied on the very latest scientific innovations and required an extraordinary appetite for risk. At first they headed east, and dreamed of Cathay, with its silks and exotic luxuries. Eventually, they turned west, and so began a new chapter in history. Based on archival research and a bold interpretation of the historical record, New World, Inc. draws a portrait of life in London, on the Atlantic and across the New World, and reveals how profit-hungry business people transformed England into a world power.