Advertising Headlines that Make Your Rich: Create Winning Ads, Web Pages, Sales Letters and More - Softcover

Demonstrates how a compelling headline makes the difference between "pathetic" and "profitable" ads Shows readers how to attract, persuade, and retain the most loyal, valuable customers Shares copywriting expert David Garfinkel's carefully chosen, market-tested set of advertising headline templates

David Garfinkel has been described as the world's greatest copywriting coach. He is former McGraw-Hill World News San Francisco Bureau Chief and creator of the highly-acclaimed Copywriters Podcast. David has consulted on marketing with businesses in more than 100 industries, with clients ranging in size from Time-Life Books, IBM, and Agora Financial, to one- and two-person businesses each making millions of dollars a year. David currently resides in San Francisco, California.