The Little Black Book of Innovation, With a New Preface: How It Works, How to Do It - Softcover

Praise for The Little Black Book of Innovation: Anthony writes with "Great wit and insight." - Economic Times "An essential guide that will help anyone whose focus is innovation and growth." - Clayton M. Christensen, bestselling author, The Innovator's Dilemma "I can't remember the last time I flat-out enjoyed reading a business book as much as I enjoyed this one." - William C. Taylor, cofounder, Fast Company; bestselling author, Practically Radical

In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. Anthony presents a simple definition of innovation and illuminates its vital role in organizational success and personal growth. Anthony also provides a powerful 28-day program for mastering innovation's key steps: finding insight, generating ideas, building businesses, and strengthening capabilities. With its wealth of illustrative case studies from around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.