The Art of Insight: How to Have More Aha! Moments (AGENCY/DISTRIBUTED) - Softcover

"Creating insights isn't a magical process-this book provides a practical framework for generating insights for yourself and your organization. We've used many of these techniques with our innovation teams and they work."
-Wayne Delker, Chief Innovation Officer and Senior Vice President, The Clorox Company

"Conventional wisdom holds insights to be elusive and mysterious. Kiefer and Constable turn conventional wisdom on its head with this marvelous addition to the libraries of all those devoted to improving the quality of their thinking."
-Len Schlesinger, President, Babson College, and former Vice Chairman, Limited Brands

"In my forty-five years in business, I have found insights to be invaluable in strategy formulation and vital in forming best-in-class products and services. This book provides a simple road map of how to achieve such insights."
-Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company

One insight can change your life, and the next can change your organization or even the world. Everybody has had the occasional insight―this book is a concise guide to simple actions that can help you have more consistent and timely insights. Put the ideas in these pages to good use and you will become a more effective thinker. Fresh ideas will abound. You will make better decisions quickly and confidently, find solutions to longstanding problems, and ultimately enjoy a more effortless and engaging life.

The path to finding insights is simple once you know what to look for and how to listen. Kiefer and Constable’s Insight Thinking Methods provide a guiding formula and practical steps to increase the frequency, strength, and quality of the insights that you experience each day. This is not a rigid set of rules―it’s a creative pursuit. You’ll find your own personal, individual approach to developing an insight state of mind and practicing insight listening, while having more insights on the topics that matter to you most. The book is supplemented with free web-based exercises, examples and illustrations (the draft website is at http://just-start.com/insight-thinking-book-landing-page-draft/ password: ArtOfInsight).