Emotionomics: Winning Hearts and Minds - Softcover

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Dan Hill, Ph.D., is President of Sensory Logic and a recognized authority on the role of emotions in consumer and employee behavior. His blue-chip clients have included Target, Toyota, GlaxoSmithKline, Allstate, and Kellogg among many others. Dan has been featured in The Wall Street Journal, The New York Times, China Forbes, Business 2.0and Fast Company and has appeared on Discover and NPR’s Marketplace. A popular speaker internationally, Dan has presented to corporations, conferences, associations and universities and can be reached at dhill@sensorylogic.com