Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers--particularly those programmers who are small independent software vendors. Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor. Table of Contents * What Is a Small ISV? * Whining by a Barrel of Rocks * Starting Your Own Company * Finance for Geeks * Exploring Micro-ISVs * First Report from My Micro-ISV * Make More Mistakes * Small ISVs: You Need Developers, Not Programmers * Geeks Rule and MBAs Drool * Hazards of Hiring * Great Hacker != Great Hire * My Comments on "Hitting the High Notes" * Career Calculus * Finding a Product Idea for Your Micro-ISV * Marketing Is Not a Post-processing Step * Choose Your Competition * Act Your Age * Geek Gauntlets * Be Careful Where You Build * The Game Is Afoot * Going to a Trade Show * Magazine Advertising Guide for Small ISVs * Tenets of Transparency * Product Pricing Primer * Closing the Gap, Part 1 * Closing the Gap, Part 2Vom Verlag:
Eric.Weblog() has 50,000 regular users; consistently included on the list of the most popular feeds in bloglines.com
Sink founded a company that was named to the Inc 500
Book explains tough topics like marketing and hiring, in terms that programmers understand—all sprinkled with a touch of humor
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Buchbeschreibung Berkeley, CA : Apress, 2006. 1. Aufl.. 320 S. ; 229 mm x 152 mm Sprache: Deutsch Gewicht in Gramm: 417 Gr.-8°, Karton broschiert guter Zustand. Artikel-Nr. 10754