Lead to Succeed: Creating Entrepreneurial Organizations - Softcover

Every organization has its origins in entrepreneurship. As companies grow, the roots of their success are often forgotten, leaving behind a creative vacuum. In tomorrow's business world, such companies will fail. Success will be snatched away by faster, more energetic companies. Corporate leaders of today must find the means to steer their organizations away from being what the author terms as bureaucratic and slow-thinking worriers, to becoming creative and fast-thinking warriors, while maintaining effective managerial structures. This title aims to provide all the steps to achieve this, including original concepts such as: moving from outdated empowerment to effective copowerment; the one percent solution designed to generate innovation and spot opportunities; and recruiting corporate ambassadors from your staff and your customers.

Colin Turner has been recognized as Europe's foremost teacher of business success and is Professor of Entrepreneurship at Theseus International Management Institute in France.