The Little Black Book of Entrepreneurship: A Contrarian's Guide to Succeeding Where Others Have Failed - Softcover

A helpful guide to assessing one's personal entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind, includes interviews with successful entrepreneurs, real-life anecdotes and case studies, and a look at fourteen important failure factors that hinder success. Original.

\FERNANDO TRÍAS de bes is the author of the international best seller Good Luck: Creating the Conditions for Success in Business and Life and the coauthor of Lateral Marketing, with Philip Kotler. He has an MBA from the University of Michigan and is the founder and president of a highly successful market research firm based in his hometown of Barcelona, Spain.

 THE AUTHOR SCOOP

When did you know you were a writer?When I realized that writing was the best way to give exit to my creativity.Any hobbies?Mountain biking. I rode 5,000 km during my first year of mountain biking and I lost 14 kilos in one year. Now I ride 4 days per week through the mountains. I explore new routes constantly. Top three favorite foods?Pasta, pasta, and pasta.What book do you re-read every few years?The Little Prince. Every time there is something new in it.