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Now, McKinsey & Company consultant Hugh Courtney argues that managers must move beyond the outdated "all-or-nothing" view of strategy in which future events are either certain or uncertain. Instead, he suggests a simple-yet powerful-alternative: Understand the level of uncertainty you are facing in a given situation, and you will make better, more informed strategic choices.
Based on an international review of the key strategy problems faced by over one hundred leading companies, Courtney reveals how executives can develop 20/20 foresight--a view of the future that separates what can be known from what can't. While executives with 20/20 foresight can rarely develop perfect forecasts of the future, says Courtney, they can isolate the "residual uncertainty" they face and use this insight to create competitive advantage in today's turbulent markets.
Unveiling a revolutionary framework for diagnosing to which of the four levels of residual uncertainty a specific strategy choice corresponds, 20/20 Foresight shows how readers can leverage this knowledge to answer three key strategic questions: 1) Shape or adapt to uncertainty? 2) Make strategic commitments now or later? and 3) Follow a focused or diversified strategy?
20/20 Foresight also:
· shows strategists how to tailor every aspect of the decision-making process-from formulation to implementation-to the level of uncertainty faced,
· describes the strategic-planning processes readers can use to monitor, update, and revise strategies as necessary in volatile markets, and
· includes a toolkit for identifying, developing, and testing new strategy options-complete with guidelines for applying the right tool to the right situation at the right time.
A comprehensive approach to strategy development under all possible levels of uncertainty and across all kinds of industries, this is the essential guide for making tough strategic choices in a changing world.
Hugh Courtney is an Associate Principal with the Global Strategy Practice at McKinsey & Company in Washington D.C.
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Buchbeschreibung Hardcover. Zustand: Very Good. 20/20 Foresight: Crafting Strategy in an Uncertain World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781578512669
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Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:1578512662. Artikel-Nr. 9515951
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Buchbeschreibung Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:1578512662. Artikel-Nr. 9515952
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Buchbeschreibung Zustand: gut - gebraucht. Gebundene Ausgabe, 206 S., Buch in sehr gutem Zustand, ohne Namenseintragung, immer wieder einzelne Worte unterstrichen und markiert, Text sehr gut, Inhalt sehr gut, Zustand: 3, gut - gebraucht, Gebundene Ausgabe, Mcgraw-Hill Professional, , 2001 206 S., 20 20 Foresight: Crafting Strategy in an Uncertain World, Hugh Courtney. Artikel-Nr. BU127287
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