Telling Training's Story: Evaluation Made Simple, Credible, and Effective (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

No messy statistics, no complicated formulae, no squishy metrics. Brinkerhoff's Success Case Method is a robust and elegant approach to delivering substantive and believable evaluation data about the measurable impact of training and HR interventions."
--Marguerite Foxon, PhD, Principal Performance Technologist, Motorola

"I like the approach that Brinkerhoff has used.... You, the reader will be able to adapt his solutions to your own."
--Donald L. Kirkpatrick, PhD, author of Evaluating Training Programs: The Four Levels

"The Success Case method is the most relevant and compelling way to put educational results in the right light, and reach the results you're after."
--Louise Korver-Swanson, Senior Vice President, Executive Development, Bank of America

"This book is a 'must' for anyone who is serious about learning solutions and the results they can produce. The Success Case Method is simple and practical while yielding compelling and reliable information on training results."
--Dana Gaines Robinson, coauthor of Performance Consulting: Moving Beyond Training and Strategic Business Partner: Aligning People Strategies with Business Goals

What all trainers know in their gut―that training and development is valuable and worthwhile―can be a hard sell to clients and customers who want real proof that training works. In Telling Training’s Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training’s impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).