FULL FRONTAL PR - PAPERBACK - Softcover

On TLC's groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

“Shows small businesses how to generate PR without the need of an agency or PR professional.”

BrandRepublic.co.uk

“Brash, breezy and brimming with outrageous ideas.”

Reading Chronicle

“Describes how to make the most of all media.”

The Brands in Your Life

“Especially aimed at small businesses and shows them how to generate PR without the need of an agency or PR professional.”

Business Executive

“ ‘Thou shalt not lie’, and 27 other do-or-die commandments for dealing with the media.”

www.brandrepublic.co.uk